The key to summer salon promotions is to solve the season’s beauty, skin, and wellness needs—before clients even know they need it! Create summertime service offerings that keep your appointment books sizzling all season long.
Monthly promotions aren’t just about discounts—they’re about creating thoughtful, well-packaged offerings that position your salon or spa at the top of every client’s “must-call” list. When summer hits and your clients are motivated to freshen up their look or pamper their sun-kissed skin, you want them thinking of you first.
1. Summer Packages That Sell Themselves
What do clients really need during the summer months? Bundle those go-to services into irresistible packages. Think hydration-focused facials paired with a pedicure, or frizz-fighting hair treatments alongside an express blowout.
Instead of simply discounting services, add value. Create bundles that feel exclusive and encourage clients to return for maintenance throughout the season. With thoughtful summertime service offerings like these, your salon instantly stands out.
2. Summer Hair: Sun-Kissed & Fuss-Free
Summer is the perfect time for easy-to-maintain styles and subtle color updates. Offer seasonal cuts that reduce daily styling time, and promote face-framing highlights for that effortless, sun-kissed look.
If your salon is in a humid climate, position your blowout services as an absolute must-have. Even better? Offer blowout packages or limited-time frizz-control treatments that keep clients sleek no matter how high the humidity climbs.
3. Summer Waxing Essentials
Bikinis and shorts mean one thing: it’s waxing season! Create waxing packages for legs, bikini lines, and underarms, and market them as “vacation ready” or “weekend getaway” bundles.
4. Summer Skincare Solutions
Hot, dry weather and increased sun exposure can wreak havoc on skin. Offer cooling, soothing facials designed to hydrate and restore balance. Add value with complimentary mini skin consultations or home-care product recommendations as part of your summer services.
5. Sandal-Season Nails
Flip-flop weather is perfect for spotlighting pedicure services. Launch a “Sandal-Ready Pedicure” special that focuses on foot renewal, exfoliation, and hydration.
Add seasonal upgrades like cooling foot masks or citrus-scented scrubs for a refreshing summer feel. Don’t forget about bright, trendy nail colors—clients love leaving with a pop of summer on their toes.
6. Beach-Ready Skin Treatments
Body scrubs, polishing treatments, and glow-boosting wraps are perfect for clients prepping for beach vacations. Package these with tanning services for an all-in-one “Beach Ready” bundle. It’s another example of how smart summer offerings can upsell multiple services.
7. Summer Tanning Packages
From spray tans to bronzing gels, summer is prime time for tanning services. Offer pre-paid packages for clients who want to maintain their perfect shade all season long.
Keep Your Salon Top of Mind All Summer Long
When your promotions are focused, seasonal, and value-packed, your salon stands out from the competition. These summertime service offerings not only fill your books but also create loyalty that lasts beyond the season.
Ready to plan your summer promotions? Schedule a consultation today: https://calendly.com/beautymarkmarketing.
For more ideas, check out our blog on Instagram SEO Tips for Beauty Pros Who Want to Stand Out
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