Salon Client Journey: Build Trust Before Booking

salon client journey

How does your beauty business find new clients? Have you ever really considered how your ideal clients—your tribe—end up in your chair? Understanding the salon client journey is the key to attracting more of the right people, more often. I call it the Trust Funnel: a step-by-step path that guides potential clients from discovering your […]

How to Attract New Salon Clients

attract new salon clients

If your appointment book has more gaps than you’d like, it may be time to focus on fresh strategies to attract new salon clients. Whether you’re launching a new business or simply want to grow your clientele, the right marketing and in-salon experiences can make a powerful impact. In this blog, we’re sharing proven ideas […]