Black Friday Gift Card Strategies That Drive Holiday Sales
Black Friday is the official kick-off to the holiday season. Many salons tend to ignore gift cards, regarding them as rather impersonal, but in truth, gift cards give salons the opportunity to solve holiday gift giving. When promoted properly gift cards make an indulgent gift and a fabulous source of holiday cash flow. To boost […]
Set the Stage for Halloween Merchandising That Drives Sales
Set the stage for Halloween merchandising. Spending on Halloween is second only to Christmas when it comes to holidays in the country, so as a salon owner it makes sense to capitalize on this popular time of the year and spend some salon marketing dollars as well. With October quickly approaching, here are some pointers […]