Are you marketing your beauty business, salon or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a good business strategy. Keep in mind one of the golden rules of marketing – “everyone” is […]
Are no shows affecting your bottom line? Want to end no shows? As a new business, you have the ability to kick things off with a clear and simple policy, for an established business implementing a new policy to current/existing clients can take some time getting adjust to. Here are a few professional and subtle […]
What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection with their audience. Simply put, charm is the […]
Worried about a slow summer? Slow summers can be a thing of the past by connecting with clients and keep them coming back. These summer marketing ideas for salons and spas can help ensure steady cash flow and increased salon retail and service sales to help keep your business growing and financially healthy. 1. Pre-book and […]
Merchandising refers to the in-store variety of products available for retail sale and the display of those products to stimulate interest and entice customers to make a purchase. Best salon merchandising practices would refresh based on average client visits, every 6 to 8 weeks. With the summer solstice on June 21st, this becomes a great […]
The key to summer salon promotions is to “solve” the season’s skin, hair, beauty, and wellness needs. Dive-into the summer season with cool campaigns that will keep your appointment books sizzling. Monthly promotions are simply well-thought-out plans to keep clients and prospective clients aware of your salon. You want your salon or spa “top of […]
Do you find that most of your salon or spa clients are regulars or “one-offs”? How do you convert more of those one-time only clients into regular guests? Get them connected! Not sure how to get connected, here are some ideas! Build Email List Get the email address of every single customer that enters through […]
Graduation 2019 is around the corner – start booking trials and Graduation Day appointments now. Graduation season begins in May and runs through the month of June. Providing special graduation day services provides an opportunity to introduce your salon to students of all ages – this is especially relevant to salons located in college-towns. This […]
In North America Mother’s Day is one of the biggest “gift giving” holidays of the year. Salons and spas are perfect businesses to benefit from a Mother’s Day promotion that translates services and retail products into great Mother’s Day salon or spa packages. Remind consumers that gift cards, service packages and pampering retail products make […]
Let’s have a little heart-to-heart about the BEAUTY of email marketing, an often overlooked tool of a salon’s business strategy. Email marketing for salons is a powerful asset for customer relationship building, marketing, and brand loyalty. In the competitive salon industry each and every client is an asset, and the retention of that asset is […]
Prom Season begins in April and runs through the entire month of May. It’s also a great time to connect and introduce your salon to a new demographic – the teen market. Prom is an event many teen girls spend years dreaming about. Being a part of the memory, through readying the prom-goer, builds client […]
Spring Equinox represents a time of renewal, sunshine, longer days, and revealing more skin, thus translating to some of the busiest months of the year for beauty businesses. Along with Spring comes the traditional “spring cleaning” ritual. Let retail be the root of salon growth this season by freshening up your salon retail space. A […]
