How to Sell the Experience: Boost Salon Client Loyalty
Sell the experience, not just the service. Here’s a little truth bomb: your beauty business isn’t just selling haircuts, lash lifts, or skin treatments. You’re selling the experience—how someone feels when they walk out that door—beautiful, seen, and confident. And when you master that? You’re unforgettable. Sure, pricing matters. Skill matters. But what brings clients […]
