In a crowded beauty market, standing out takes more than pretty pictures—it takes a clear, strategic framework. That’s where our DADDY strategy comes in. This cheeky, powerful acronym is your new salon growth roadmap. Whether you’re just launching or looking to attract new clients, the DADDY strategy helps you build a brand that turns heads […]
Mother’s Day marketing is your golden opportunity to attract new clients, deepen loyalty, and dramatically boost revenue. In North America, it’s one of the most meaningful gift-giving holidays of the year—and salons and spas are perfectly positioned to deliver thoughtful, pampering presents that make a lasting impression. Moms want self-care. Gift-givers want fast, feel-good solutions. […]
Boost February sales with these Valentine’s Day marketing ideas for salons, from gift cards to window displays. Valentine’s Day is a love language all its own—and for beauty pros, it’s also a sales opportunity wrapped in a red satin bow. Whether your clients are shopping for the perfect gift or treating themselves, your salon or […]
