How to Identify Your Salon Ideal Client
Attract loyal, high-spend clients by defining your salon ideal client. Use this guide to refine your brand strategy and grow with purpose. Are you trying to market your beauty business to everyone? It might seem like a smart way to grow quickly—but casting too wide a net is rarely effective. One of the golden rules […]
Who is Your Salon or Spa’s Ideal Client?
Are you marketing your beauty business, salon or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a good business strategy. Keep in mind one of the golden rules of marketing – “everyone” is […]