Are you stuck between doing your own marketing or hiring help? When it comes to DIY vs. DFY digital marketing, beauty business owners must weigh time, cost, and impact. Whether you’re just starting out or scaling up, choosing the right strategy can make or break your ability to attract and retain clients. In this blog, […]
Running effective salon promotions goes beyond offering discounts; it’s about creating meaningful experiences that resonate with clients and encourage repeat visits. In this guide, we’ll explore 8 strategic steps to ensure your promotions are impactful, fostering client loyalty and enhancing your salon’s brand presence. How And Why Is The Opportunity Lost? There Are Three Main […]
In today’s beauty landscape, competition isn’t just fierce—it’s fabulous. But if you’re planning to run social ads for salons, don’t make the mistake of thinking a cute graphic and a catchy caption will carry the weight. Before you start pouring money into Meta or Instagram, you need to build a foundation that turns clicks into […]
In the beauty industry, your photos are your first impression—and let’s be real, you only get one. From the moment a potential client stumbles across your Instagram feed or clicks through to your website, your imagery is speaking on your behalf. So what is it saying? Brand photography for salons is more than just snapping […]
It’s that back-to-school buzz—new routines, sharpened pencils, and a fresh energy in the air. While your clients are checking off supply lists and booking first-day blowouts, now’s the time for your beauty business to get back to business, too. A smart, stylish back to school salon marketing strategy helps you tap into this seasonal momentum […]
