Back to School Salon Marketing: Get Back to Business in Style
It’s that back-to-school buzz—new routines, sharpened pencils, and a fresh energy in the air. While your clients are checking off supply lists and booking first-day blowouts, now’s the time for your beauty business to get back to business, too. A smart, stylish back to school salon marketing strategy helps you tap into this seasonal momentum […]
Seasonal Marketing Strategies to Boost Your Salon Business
Seasons Change, So Should Your Marketing Strategies How to Implement Seasonal Marketing Strategies In the ever-evolving beauty industry, staying ahead requires more than just exceptional services—it demands strategic planning. Seasonal marketing strategies are pivotal in keeping your salon or spa thriving year-round. With Beauty of a Book™, you gain access to a comprehensive, month-by-month marketing […]
Graduation Salon Services That Make the Grade
🎓 Celebrate the Graduate With Smart Salon Marketing Graduation season is more than a milestone—it’s a major beauty moment. From junior high to college, students are preparing for the spotlight. That walk across the stage (and those all-important portraits) gives your salon the perfect chance to shine. The key? Offer irresistible graduation salon services that […]
6 Mother’s Day Marketing Ideas to Rock Your Revenue
Mother’s Day marketing is your golden opportunity to attract new clients, deepen loyalty, and dramatically boost revenue. In North America, it’s one of the most meaningful gift-giving holidays of the year—and salons and spas are perfectly positioned to deliver thoughtful, pampering presents that make a lasting impression. Moms want self-care. Gift-givers want fast, feel-good solutions. […]
Salon Promotions: Run Full-Hearted Campaigns That Inspire Loyalty
You’re a beauty professional with big goals, a big heart, and a business to grow. Creating thoughtful salon promotions is one of the most effective ways to give back to your clients while strengthening your brand. When you lead with purpose and generosity, your promotions inspire loyalty, fill your appointment book, and elevate your salon […]
12-Month Marketing Guide: Plan Your Salon Promotions Year-Round
In the beauty business, showing up consistently matters just as much as delivering great results. That’s why having a strategic, seasonal roadmap is one of the best things you can do for your brand. This 12-month marketing guide takes the guesswork out of planning and helps you create salon promotions that build awareness, boost bookings, […]
2020 DIY Annual Salon Marketing Guide
Implement Your 2020 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ […]