Marketing your salon or spa is as important to your business success as having a professional staff and competitive pricing!

Every hair salon or spa owner knows that the most important element in retaining customers in their business is having a quality staff that ensures customer satisfaction on each and every visit. But retaining your existing customer base is not enough if you wish to grow your business. You have to market your salon or spa to new customers!

Salon and Spa Marketing Development:

1. Basic Branding of Your Salon or Spa:

Most likely you’ve already done some basic branding for your salon or spa:

Create a salon logo and style guide for your salon. Having a nice quality logo and style guide for your salon is an important element of branding your salon’s image in the public mind. Do you have a quality logo that represents the level of professionalism offered by your salon or spa? Does your color scheme invoke the correct type of visceral response in potential customer’s minds, or is it a rainbow of randomness? 


Create a salon slogan that defines the qualities your business has that may set it apart from the competition. Even if you don’t publicly advertise or use a slogan, its a good idea for you to develop one for internal use and focus. This might be part of a ‘mission statement’. What are the key attributes of your business that set it apart from other similar businesses?

Install attractive salon signage on your building and around your business location. Try to put yourself in a third person perspective, and drive-by or walk-by your location. Does your business stand out, or does it blend into the surroundings? Do you have prominent, clear signage that identifies your core business as a salon or spa? If possible, consider posting additional permanent or temporary signage near your location to catch more eyes.

2. Create and Promote a Website for Your Salon or Spa:

Creating and promoting a website for your salon or spa should be a key element of your business marketing strategy if you want to be competitive now and in coming years.

BeautyMark gives you a suite of communications tools to keep in touch with your customer base. Email addresses collected on the site are stored in your email database, and BeautyMark provides you with custom email promotions to send out to all of your customers.

BeautyMark’s organic search engine optimization improves your websites position in all the major search engines and implementation of savvy web design will get you ‘free exposure’ through the regular results of the search engines.

3. Increase your Salon or Spa Client Base through Special Offers Across Multiple Platforms:

Implement a promotional calendar of service offerings with BeautyMark Marketing’s Ready-To-Wear Salon Marketing System. Tried creating a good-looking, compelling salon promotions on your own? Our campaigns are proven to grab clients for salons all over the country. Simply choose the campaign, edit the offer, and let us do all the rest…you’re just seconds away from having a professionally crafted campaign for a fraction of what it would cost to hire a copywriter or designer to create it for you. Sign up for a simple subscription.

4. Increase your Salon or Spa Client Base through Regular Advertising Methods:

Generally you pay for the estimated impressions (pay-per-impression) your advertisement will get. This ‘pay-per-impression’ rate is sometimes listed as a ‘CPM’ – cost per 1,000 impressions. You can compare different advertising costs based on CPM, but you also need to consider exactly how targeted those impressions are. Web advertising also offers pay-per-click (pay-per-referral) advertising, where you only pay for the customers who express an interest in your services by clicking through to your website.

Pay-Per-Click Local/Regional Web Advertising for your Salon or Spa
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Now that Google and Yahoo support local targeted pay-per-click advertising, its easy to direct new local customers to your website and into your salon!

The Return on Investment (ROI) for Pay-Per-Click advertising is among the best ROIs you’ll find in any advertising medium. 

Research shows that the ROI on Pay-Per-Click advertising can be as much as ten times as high as traditional advertising {yellow pages, newspaper, radio or tv}. The difference in Pay-Per-Click advertising is that you choose the specific keywords that your want to show up for, in your specific area, and you get extremely targeted traffic viewing your ads. 

Pay-Per-Click advertising is also inherently an ‘active’ advertising method rather than ‘passive’. You don’t pay for the ad unless the potential customer finds your ad and takes the action to click through to your website.