The beauty industry demands a unique approach to marketing—generic strategies just won’t cut it for engaging your target audience. Here at BeautyMark Marketing, we have a keen understanding of the approach needed to help salons and beauty brands stand out in a crowded marketplace. Tap into our insight and expertise with Beauty of a Book to bring more substance to your branding style. Even if you feel completely lost approaching your marketing strategy and don’t know where to start, our guide can walk you through it. First, we’ll help you set the stage—evaluate the past 12 months for your business, decide on a strategy to move forward, set goals, and determine a marketing budget.
Along with seasonal strategies, Beauty of a Book offers insight on evergreen marketing tools that will further boost your salon’s success: