E-Book - BeautyMark Marketing

cultivated beauty expertise

il makiage new york logo
Estée Lauder companies logo
stila logo
chanel logo
Sephora logo
the new school parsons logo

Perfect Your Salon’s Marketing Strategy
with Beauty of a Book

Wouldn’t you like to know exactly what your potential guests are looking for at any given time of year? The demand for salon services evolves seasonally, and your marketing strategy should allow you to tap into current demands, so that your brand is always top of mind for your guests. That’s why Beauty of a Book delivers month-by-month planning tools to help you execute successful promotions that speak to your potential guests at exactly the right times. Seasonal promotions solve current beauty problems at any time of the year, allowing you to maintain a marketing strategy that’s always on point. For example, you’ll be poised to push bridal hair styles at the peak of wedding season, capture the attention of younger clientele during prom and graduation season, and be ever-prepared with special promotions for every major holiday. Developed through 10+ years of providing digital marketing services exclusively to beauty businesses, this eBook is exactly what you need to get your marketing strategy on track. It infuses a decade of wisdom of beauty blogging into a streamlined DIY guide that’s ideal for:

Salon owners · Spa Owners · stylist · Estheticians · Managers · Makeup Artists · Nail Techs · Lash Techs · Beautypreneurs

Add Substance to Your Style

The beauty industry demands a unique approach to marketing—generic strategies just won’t cut it for engaging your target audience. Here at BeautyMark Marketing, we have a keen understanding of the approach needed to help salons and beauty brands stand out in a crowded marketplace. Tap into our insight and expertise with Beauty of a Book to bring more substance to your branding style. Even if you feel completely lost approaching your marketing strategy and don’t know where to start, our guide can walk you through it. First, we’ll help you set the stage—evaluate the past 12 months for your business, decide on a strategy to move forward, set goals, and determine a marketing budget.

a tablet and a magazine displaying hair salon ideas

For a more immersive approach, contact us for a branding consultation.

close up of a woman's hands holding a phone and looking at social media

Master Your Marketing Calendar Month by Month

Beauty of a Book includes a ready-to-use 12-Month Marketing Calendar targeting dates and events to promote throughout the year, complete marketing guide with a monthly marketing channel checklist, and promotion planning tools. You’ll learn how to navigate the right marketing channels, create in-demand seasonal promotions, merchandise your products, and develop a marketing budget that can scale up as your business grows. Each month presents a new opportunity to get current and prospective clients thinking about your salon, so you can keep your appointment book full.

Along with seasonal strategies, Beauty of a Book offers insight on evergreen marketing tools that will further boost your salon’s success:

  • Designing and Planning
  • Promotions
  • Hosting Salon Events
  • Pre-Booking Appointments
  • Contests and Incentives
  • Loyalty Programs
  • Social Media Marketing
  • Email Promotions
  • Campaign Sequencing
  • Merchandising
  • Gift Card Strategy
  • Bounce Back Incentives
  • Product and Service Bundles
  • Retail Displays
  • Tips to Grow Bridal Business

Beauty of a Book: Edtion 1

12 Months of Beauty Business Marketing

Ready-to-use 12 month Marketing Calendar

Dates & events to promote throughout the year

Monthly Promotions focus

Monthly Marketing Channel Checklist

three mobile phones displaying best website design examples