Client Selfies: The Secret to Promoting Your Salon Business

The power of a selfie. There is no better testimonial than a client’s endorsement in an image. If posted to social media outlets – a client selfie can expose your salon to tons of potential new clients. Instead of wishing for this kind of exposure, make it happen!

Encourage guests to take pictures of themselves, stylists can even offer to take before and after images with the client’s own phone. Especially great before and afters are dramatic style changes (long hair to short pixie) and color transformations (ombre and balayage). Create a place in your salon that makes the perfect backdrop and opportunity to take a picture and post it to their favorite social medium. A beautiful clean colored wall with your salon name and logo is ideal, or display a gorgeous mirror for client selfies. Label with a sign above the created space with “Take a Selfie”.

A “selfie promotion” is another idea that offers a discount, a sample service, or retail product as a gift if they tag your salon and stylist. Invite clients to tag the salon and stylist, once posted they get the credit (while in salon).

Make sure you re-post the endorsement on your own salon social media outlets to spread the word! Before and after salon pictures get the highest rates of views and clicks. Here is an example of an excellent way to “tag” your next client selfie for maximum exposure:

Another fabulous #haircut by Melrose #BluebirdSalon. We are absolutely loving this new pixie short hair trend. #springtrend #shorthairdontcare #thechop #nj #bergencounty #englewoodnj #hair #shorthair #shorthairstyle #longtoshort #hairsalon