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Wasn’t yesterday just July 4th? Why, Yes! But in the world of marketing and advertising, you ALWAYS PLAN AHEAD. Many school districts in the South start back the week of July 31st!!
Back to school equals back to business for salons across the county. August and September mark the “Back-To-School” season, a time of starting over when the lazy days of summer transition to jam-packed routines. The key to Fall salon promotions is “to solve” the havoc summer has had on hair and skin, making Fall a season of booking opportunities.
Moms spend money on new clothes, shoes, and school supplies – why not include a trip to the hair salon as part of the back-to-school regimen? No one wants to send their child to school picture day with parched fiberglass hair; all hair types can benefit from an anti-oxidant plus restorative hair conditioning treatment, so build it as an add-on service for back-to-school promotion.
Here are three back-to-school ideas you can start ASAP. You should start brainstorming now and have prelaunch posts starting next week.
I want you to theme your messaging around putting the best foot forward, starting on the right foot, streamlining skin and hair care routines, or a new year, new look.
Summer months spent in the sun, wind, and water make the fall season the best time of year to grow your business by offering solution-driven treatments. Promote add-on Hair Conditioning or Glossing Treatments.
If your town or city hosts a large college campus this could equal loads of new and returning clients. Promotions work well in August or September to attract new students unfamiliar with their new town or city. Advertise in your town’s local college newspapers around September for Welcome Week – this is a very inexpensive way to target this demographic. If you are the beauty salon they choose for their first appointment, odds are that (provided they have a good experience), that client will stick with your salon for the duration of their college career (4 – 6 years).
Contact sororities and school groups to offer custom packages. Provide service discount rates for events at college campuses. For instance, propose a monthly sorority night special where your team visits the sorority house for a night of pampering.
Get high grades when you offer teacher appreciation during the back-to-school season. Extend a special discount on services or retail products for refreshing her “beauty supply”.
Leverage fall color trends to engage clients and refresh your salon marketing plan. The color experts at Pantone® release a color trend report on fashion and runway-inspired color trends every season – this is a great reference to stay in tune with color trends that will quickly be in demand among your clients.
Seasonal trend colors can perk up merchandising and boost retail sales. Point of purchase displays with items highlighting the season’s hottest trend colors in jewelry, hair accessories, hats, cosmetic cases, lip glosses, eye shadows, nail lacquers, etc.
Homecoming is an event that gives you an opportunity to offer specials for event hair, makeup, and nail services. Advertise in your town’s local high school newspaper starting in September for a November Homecoming date.
Fall is the season for high school homecoming dances, the fall version of Prom. Check the dates for your local high school’s homecoming. These dates change every year, so in order to plan and staff accordingly, make sure these dates are highlighted in your calendar (traditionally in the month of November).
Tie in hair, makeup, and spa promotions to the Halloween season. The end of October is filled with Halloween-themed parties, giving salons multiple opportunities to book appointments reserved for theatrical makeup, face painting, special effects, and creative hair.
Get spa-goers into the Halloween spirit with themed body wraps or facials in “Seaweed Sludge” or “Potent Pumpkin”. Clients get “wrapped up like a mummy” for the ultimate seasonal indulgence.
As a beauty business owner, there is a myriad of roles you play in addition to practicing your craft (hair, nails, lashes, etc). You are also in charge of doing things that feed your business such as being your own content creator, social media manager, and building a website built to convert. Feeling overwhelmed? Hire the “salon marketing specialists” at BeautyMark Marketing to attract your dream clients.
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