The perfect way to spark the chain reaction of inbound marketing is a salon blog. Blogging is one of the “Attract” methods that help pull a potential client into your marketing funnel. Including a salon blog into your marketing mix is part of a powerful strategy to boost business.
3 Stages of Inbound Marketing
Stage One: Attract
– Social Media
Stage Two: Convert
– Call to Action
– Landing Pages
Stage Three: Close
– Email Marketing
– Online Booking
– SMS Messaging
Blogging is ranked as one of the highest content marketing techniques available
Is your business blog empty of content? Did you have plans for a blog but abandoned utilizing it along the way? If so, your beauty business is missing out! Blogging is a marvelous promotional tool for your salon or spa and the content generated can be re-used on both social media channels and email newsletters – all helping to keep your business in the limelight.
Google rewards blogs
My number one favorite reason to publish blog posts regularly is that your beauty business will rank higher on Google and other search engines. Content is king, so each time you publish a blog post Google “detects and crawls” your site for the “new information” added. If your content is top-notch it will help your website rank higher on Google and makes your beauty business easier to find online.
Consistency is Key
The key to a successful blog is to be consistent with your publishing schedule. The success of blogging comes from how often/frequently you publish content (in other words get her done!). The more often you write the more audience views and traction you gain.
Be Your Brand’s Voice
This is the place to create an approachable and trustworthy “brand voice” for your beauty business. Here is where you set the tone by writing about what you know. Share all of your at-home tips for hair care, skincare, or whatever it is you specialize in. Educate them, share your product recommendations, create a how-to “fill in the blank”, and offer value.
This is also a place where you can get personal and share your story where it is relevant to your business.
The target market for every marketing endeavor is new clients, right? Blogging is a fantastic curator of new clients as they help draw clients (Attract) to get to know you – and get them to ultimately trust you (Convert) to make the final desired move – book their first appointment at your salon or spa (Close).