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Graduation salon promotions are a must-have in your marketing calendar, especially as graduation season kicks off in May and runs through June. This celebratory time presents a prime opportunity for salons to attract new clients with special packages and services designed for grads. From junior high to college, students are investing in hair, makeup, brows, facials, sunless tanning, manicures, and pedicures to look their best for the big day. Offering graduation-specific services not only boosts spring revenue but also introduces your salon to younger clientele—particularly valuable for salons in college towns.
Every high school and college graduate has professional portraits taken. Offer graduation season on-site beauty services for portrait sessions.
Many grads require two days of services – portrait sitting and actual graduation day. Why not create a special bundle package for providing both services? If the client pre-books both days and pays a non-refundable 50% deposit (for both services), they receive a lash application.
Creating affordable packages geared toward students generates new business, using graduation season as a chance to connect with students directly. Put together packages at 3 different price points and secure appointments with a 50% deposit (non-refundable).
Talk up your graduation salon promotions to current clients starting several weeks in advance. Word of mouth is one of the best ways to market your business. Try a friend referral offer for graduation services. For example, schedule graduation services for yourself and a friend, and receive a Lash Application for free.
If there’s ever a time that a student splurges for a fancy hair clip, earrings, or lip gloss, it’s for graduation. Even if you don’t typically stock these kinds of items, investing in some beauty-related accessories and displaying them attractively in key retail area/s boosts the bottom line every time.
Check the websites of your local junior highs, high schools, colleges, and universities to find out graduation ceremony dates. These dates will change every year, so in order to plan and staff accordingly, make sure these dates are highlighted in your calendar.
Target graduates by posting “graduate-related” content from May to June. Share inspirational quotes, congratulations, and graduation planning tips. Facebook ads are a great place to start advertising special graduate offers and services.
When the time comes to plan graduation day beauty services make sure your salon is “top of mind” of regional graduates. Send an e-mail campaign to promote your graduate packages. For easy booking offer simple price points with memorable package names such as “Top of the Class”, “Follow Your Dreams”, “Valedictorian”, or “One Smart Cookie”. Get creative!
Gifts for high school and college students should be highlighted at this time as well. Gift cards are the perfect gift, remind gift-givers by displaying them prominently with graduation cards.
Running a successful graduation salon promotions campaign takes more than a great idea—it takes time, strategy, and execution. That’s where hiring a professional makes all the difference. Outsourcing your marketing allows you to stay focused on your clients while an expert handles the details—from campaign planning and social content to email promotions and signage. A marketing partner who understands the beauty industry can craft polished, on-brand graduation salon promotions that actually convert. With the right support, your campaign will not only look professional but drive real results when it matters most.
Graduation isn’t just a milestone for your clients—it’s a marketing moment for your salon. By planning and promoting timely graduation salon promotions, you can drive seasonal bookings, boost retail sales, and build long-term loyalty with new guests. Whether you’re offering glam packages, gifting ideas, or simple styling specials, graduation season is the perfect time to position your salon as the go-to destination for celebration-ready beauty. Make it part of your yearly strategy—and watch your spring numbers shine.
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– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year
