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Graduation season begins in May and runs through the month of June. That walk across the stage serves up a huge opportunity for salons to offer packages to bring extra business in the last weeks of spring.
Providing special graduation day services provides an opportunity to introduce your salon to students of all ages – this is especially relevant to salons located in college towns.
Junior high, high school, college, and university graduates across the country are spending money on men’s and women’s hair, makeup, brow shaping, facials, sunless tanning, manicures, and pedicures. Be sure to build Graduation Season into your marketing calendar every year.
Every high school and college graduate has professional portraits taken. Offer graduation season on-site beauty services for portrait sessions.
Many grads require two days of services – portrait sitting and actual graduation day. Why not create a special bundle package for providing both services? If the client pre-books both days and pays a non-refundable 50% deposit (for both services), they receive a lash application.
Creating affordable packages geared toward students generates new business, using graduation season as a chance to connect with students directly. Put together packages at 3 different price points and secure appointments with a 50% deposit (non-refundable).
Talk up your graduation services and promotions to current clients starting several weeks in advance. Word of mouth is one of the best ways to market your business. Try a friend referral offer for graduation services. For example, schedule graduation services for yourself and a friend, and receive a Lash Application for free.
If there’s ever a time that a student splurges for a fancy hair clip, earrings, or lip gloss, it’s for graduation. Even if you don’t typically stock these kinds of items, investing in some beauty-related accessories and displaying them attractively in key retail area/s boosts the bottom line every time.
Check the websites of your local junior highs, high schools, colleges, and universities to find out graduation ceremony dates. These dates will change every year, so in order to plan and staff accordingly, make sure these dates are highlighted in your calendar.
Target graduates by posting “graduate-related” content from May to June. Share inspirational quotes, congratulations, and graduation planning tips. Facebook ads are a great place to start advertising special graduate offers and services.
When the time comes to plan graduation day beauty services make sure your salon is “top of mind” of regional graduates. Send an e-mail campaign to promote your graduate packages. For easy booking offer simple price points with memorable package names such as “Top of the Class”, “Follow Your Dreams”, “Valedictorian”, or “One Smart Cookie”. Get creative!
Gifts for high school and college students should be highlighted at this time as well. Gift cards are the perfect gift, remind gift-givers by displaying them prominently with graduation cards.
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Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year
