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Valentine’s Day has become a retail giant. Charm ’em this Valentine’s Day. The day of love is a beauty business’s dream, the perfect time for selling Valentine’s Day services as well as promoting products and services as gifts. With some love and creativity, you can create a Valentine’s Day salon merchandising experience that guests won’t find elsewhere.
Check out BeautyMark Marketing’s Pinterest Board for inspiration:
Valentine’s Day Merchandising Board
When done properly, your salon logo can appear on client selfies, almost like an automatic watermark! It’s no secret that guests love to photograph themselves after a salon visit when they are feeling beautiful. Affix Valentine’s Day messages like “XOXO, SMOOCH, LOVE” or graphics like HEARTS, LIPS, CUPIDS with your salon logo and hashtag to each station mirror – or a frequently visited mirror – this encourages clients to take a photograph and post it.
Add a Valentine’s Day-themed Selfie Station in your salon to play up the holiday. What is a Selfie Station you ask? It is a cool staged place or space in your salon specifically designated for clients to take selfies of their fabulous new dos and doll-ups.
A Valentine’s Day selfie station can be as simple as a red heart on a white backdrop – just make sure you include your logo and hashtag. Or, get creative! Create the shape of a heart from pink or red objects, hang strands of heart-shaped garland from an umbrella, adorn your wall with heart-shaped paper plates, or cut out lips. Add fun selfie sticks with lips, hearts, or xoxo. The ideas are endless…
Determine a Valentine’s “look” for your beauty business and express it by choosing decorations and retail products that tell a story in your special branded way. Theme everything to the “story” – color choices, merchandising support elements, point of purchase signs, seasonal merchandise offerings – should all further visually support the theme. Mix retail with merchandising support elements – these are the little details such as candy boxes, cards, vintage books, or trinkets that make your displays special.
Don’t limit your Valentine’s Day to retail your salon normally stocks. Load up your retail space with fun Valentine’s Day-themed merchandise such as headbands, clips, sunglasses, makeup, nail lacquer, jewelry, and cute valentines day cards (the perfect accompaniment to a salon gift card). These items will add to the salon experience and give your guests extra gifting options.
Tell your story clearly with some “themed” point-of-sale signs or shelf-talkers mixed into retail displays. Point of sale signs clearly state prices, products, packages, or specials you wish to highlight which both informs and encourages purchase.
We love to use fresh flowers mixed into displays – for such a little cost, fresh small bouquets in varying mini vases filled with pink or red roses or peonies add zest to any retail display.
Red and pink are the traditional colors for love and Valentine’s Day. A huge heart on the window, strings of hearts in varying colors, hanging vintage postcards…? Pick a theme, and be bold.
On the 1st of February begin posting branded love quotes to your social media channels, it’s a fun way to make a lasting impression. Make your guests love-struck when they visit your beauty business during the month of February with thought-out, planned salon merchandising. Check out our Beauty of a Book eBook for an entire year of merchandising and seasonal inspiration and ideas. Charm ’em this Valentine’s Day.
Modernizing a brand identity and website shows clients that you are still relevant as a salon and brand. Why choose BeautyMark Marketing for your salon’s brand identity and website design projects? BeautyMark specializes in beauty business marketing. That’s all we do and the only industry we serve.
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