The key to summer salon promotions is to “solve” the season’s skin, hair, beauty, and wellness needs. Create Summertime service offerings and dive into the summer season with cool campaigns that will keep your appointment books sizzling.
Monthly promotions are simply well-thought-out plans to keep clients and prospective clients aware of your salon. You want your salon or spa “top of mind” when they are motivated to make an appointment. Make sure it is you they call.
1. Summer Packages
What services do prospective clients really need during the summer months? Go-to-summer services make great salon and spa promotions. Don’t discount, create packages to keep them coming back, and “maintain” the appearance during the summer months. Make sure your salon marketing message communicates value, the best offers are those that add value without high costs.
2. Summer Hair
Summer months are ideal months for easy-manage, low fuss haircuts, and face-framing highlights for a sun-kissed look. Live in a humid part of the country? Tame frizz and increase summer revenues by offering discounts on blowout services. Help clients beat the heat with a conditioning treatment and blowout service specials. This offer is the perfect example of value-added without a lot of costs. Keep the service under 45 minutes and offer at a discounted rate. Sell summer blowout packages.
3. Summer Waxing
Bikinis and short shorts call for tamed unwanted hair – offer waxing packages that include legs, bikini, and underarms.
4. Summer Skincare
Dry summer months and exposure to too much sun call for pampered pores, design special facials to cool and soothe summer skin.
5. Summer Nails
As temperatures rise, off comes the heavy footwear, and outcome flip flops and sandals. Highlight pedicure services so clients can “rock” sandal-worthy toes. Take advantage of the toe exposure season by offering special foot peels and renewal-themed pedicures.
6. Beach-Ready Skin
Entice clients to get beach-ready skin with body scrubs or polishing treatments. Great services to sell with tanning services. Combine them for a package.
7. Summer Tanning
Tanning and bronzing services (spray, gel, tanning bed) are an obvious demand during the summer months. Everyone wants to flaunt a tan! Create a pre-paid package that commits the client for a three-month period to maintain that “perfect shade”.
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