Cupid’s Day is quickly approaching. Email marketing allows your virtual Valentine message to land straight into a client’s inbox. For cupid’s bow to strike the most inboxes begin scheduling email campaigns 3 – 4 weeks prior to February 14th. The premise is simple, the more people that are aware of your Valentine’s Day offers, the more you are going sell.
Create a Strong Email Campaign
The first step to a strong campaign is the right offers, the right message, and the right image. A focused theme and catchy headline with attention-grabbing images increases open and click-through rates.
Share the Love
After crafting your salon or spa specials, it’s time to promote them to achieve maximum exposure. In addition to emailing your salon email campaign, share your salon’s Valentine’s Day specials on all social media channels. Play Cupid, put email and social media together for a Valentine marketing partnership made in heaven.
Last Minute Gift Card Strategy
The most popular time for Valentine’s gift card sales is Valentine’s Day Eve. Online salon or spa gift cards are the perfect solution for last-minute Valentine’s Day shoppers. By offering gift cards online, your business can rescue procrastinators with a virtual valentine up to February 14th.
Up to 25% of all the gift cards are purchased at the last minute, so schedule your gift card campaign accordingly. Remind, but don’t overwhelm, your guests about the convenience of last minute salon or spa gift card giving.
Run your campaign something like this:
Email 1: Initial Offers
Email 2: Offer reminder
Email 3: February 11: Only 3 Days left!
Email 4: February 13: Last 24 Hours
Send a Virtual Valentine
Send a virtual Valentine. Instead of your February email newsletter, create a special Valentine’s Day greeting to your clients, this is a great month to share your sentiments.