Are you using hashtags as part of your marketing strategy? If not, now is the perfect time to embrace them. A well-planned salon hashtag strategy gives your content an extra way to be discovered by new audiences—your dream clients included. Think of hashtags as searchable keywords that make your business easier to find online.

And they’re not just for Instagram anymore—hashtags are powerful across every social platform your salon or spa uses, including Facebook, TikTok, and Pinterest. When used strategically, hashtags help your social channels act as traffic funnels, building your beauty brand and increasing engagement.

Are Hashtags Still Relevant?

Yes—hashtags are still relevant in 2025 and remain a powerful tool when used correctly. While social algorithms now prioritize engagement, content quality, and context, hashtags still help:

• Increase discoverability: Hashtags categorize your content so clients searching for related topics can find you.

• Expand reach to niche audiences: Hyperlocal, branded, and specialty hashtags connect you with the exact clients you want.

• Support platform search features: Social media apps are evolving into search engines, and hashtags are key search signals.

The key? Be selective and strategic. Choose 6–10 hashtags per post that reflect your service, location, and brand personality, rather than using every hashtag you can find.

What Works in 2025

• 6–10 well-targeted hashtags per post – Quality over quantity wins.

• Hyperlocal hashtags – Focus on your city, neighborhood, or even street-level hashtags.

• Branded hashtags – Promote your salon’s signature hashtag and encourage clients to use it.

• Trend and community hashtags – Tap into beauty communities (#curlyhaircommunity, #balayagetrends) for niche exposure.

• Hashtags paired with great captions and alt text – Algorithms now consider overall content context.

What Doesn’t Work

• Using the full 30-hashtag limit – Looks spammy and rarely helps anymore.

• Broad, overused hashtags – Tags like #hair or #love have millions of posts and low discovery potential.

• Copy-pasting the same set on every post – Repetition can reduce reach; rotate with purpose.

• Hiding hashtags in white space or off-captions – Platform algorithms now prioritize in-caption relevancy.

What Are Hashtags?

A hashtag is simply the pound sign (#) placed in front of a keyword or phrase. When posted, hashtags become clickable search links, making it easy for potential guests to find content by topic or trend.

For salons and spas, hashtags are a free, powerful marketing tool. They help potential clients who are actively searching for beauty inspiration discover your content, your services, and—most importantly—you.

Why Your Salon Needs a Hashtag Strategy

A salon hashtag strategy is about more than just tagging #hair or #beauty. It’s about choosing hashtags that attract your dream clients—people who are most likely to book appointments and fall in love with your brand. When done right, hashtags can increase exposure, grow your follower base, and drive bookings.

How to Optimize Salon Hashtags

1. Keep Your Main Comment Legible

Don’t overload your post captions with hashtags—it looks messy and is hard to read. Instead, add hashtags at the end of your caption or place them in the first comment under your post.

Pro Tip: Aim for 6–10 hashtags per post for the best balance of reach and readability.

2. Avoid Spaces Inside Hashtags

Hashtags only work when the keywords are connected, like #santamonicahairdresser. If you accidentally type #santamonica hairdresser, it breaks the link and makes your hashtag useless.

Think of hashtags as clickable content links—getting them right ensures your salon hashtag strategy actually works.

3. Add Spaces Between Hashtags

When listing multiple hashtags, separate them with a single space, not commas. For example:
#santamonicahairdresser #oribe #oribesantamonica

This keeps your posts clean, professional, and easy for the algorithm to read.

4. Always Use Location Hashtags

For brick-and-mortar businesses like salons and spas, location hashtags are essential. They connect you with people in your area who are actively looking for services.

Examples:
#yourstatesalon #yourstatehairstylist #yourcitysalon #yourcityhairstylist #santamonicasalon

This not only helps clients find you, but also connects you with other local businesses and influencers.

5. Use Service-Specific Hashtags

What are your specialties? Make them discoverable with hashtags. Examples:
#dermabrasion #haircolor #balayage #lob #blondehair

These hashtags are highly relevant to the services you offer and attract people looking for exactly what you do.

6. Add Personality Hashtags

Show off the charm of your salon by creating a few unique hashtags. Keep them short, sweet, and branded:
#bluebirdsalon #hellobeautiful #bluebirdonmyshoulder

Branded hashtags become your signature—clients can use them when they share their own photos of your work, increasing your visibility organically.

7. Use Inspirational Hashtags

Clients often search for inspiration before booking appointments. Tap into those searches with aspirational hashtags like:
#hairinspo #hairtrends #balayagespecialist #ombrespecialist #blondespecialist

This positions your salon as a trend-forward destination.

8. Include Brand Name Product Hashtags

Highlight the professional products you use—it’s a major selling point for clients looking for high-quality services. Examples:
#oribe #randcohair #davines #bumblebumble #kerastase #aveda #dermalogica

Not only do clients find you, but brand followers may also discover your work.

9. Research Hashtags and Build Connections

Hashtags are always evolving. Dedicate time to researching which hashtags are popular and relevant to your audience. Focus on hashtags with under 300,000 posts for a better chance of ranking high.

Engage with other posts that use the same hashtags to build community and gain exposure.

10. Be Consistent

Once you’ve built your custom salon hashtag strategy, stick with it. Use your hashtag sets consistently across all your posts.

Create a list of hashtags for different content types—like hair color, nails, skincare—and rotate them for variety without losing consistency.

Need Help With Your Hashtag Strategy?

Creating and managing a strong salon hashtag strategy takes time and research—but the payoff is worth it. Hashtags help you get discovered, grow your audience, and fill your appointment books with your dream clients.

If you’re ready to take your social media presence to the next level, BeautyMark offers Social Media Management services to handle everything for you—content planning, posting, and yes, hashtag strategy too.

Schedule your free consultation today and start attracting clients who can’t wait to book with you.

Sweet Endings for a Socially Savvy Salon

Hashtags are more than just symbols—they’re a marketing tool designed to get your salon noticed. By following these tips and developing a customized salon hashtag strategy, you can increase engagement, build your brand, and connect with dream clients who are ready to sit in your chair.

Make sure to follow BeautyMark’s Blog for weekly salon marketing tips HERE

NEED A SALON MARKETING PLAN?

Plan And Align Your Marketing Campaigns & Activities With Our Beauty Business Marketing Calendar

Get our Free Beauty Business Calendar HERE

Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year

If you are looking for a brand makeover or new brand creation, set up a chat via Calendly for a FREE 30-minute consultation call with me Set up a chat with me here