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Valentine’s Day has become a retail giant. The day of love is a beauty business’s dream, the perfect time for selling Valentine’s Day services as well as promoting products and services as gifts. With some love and creativity, you can create a salon experience that guests will not find elsewhere. Learn how to create a special salon environment for February with our tips below:
When done properly, your salon logo can appear on client selfies, almost like an automatic watermark! It’s no secret that guests love to photograph themselves after a salon visit – when they are feeling beautiful. Affix Valentine’s Day messages like XOXO, SMOOCH, LOVE or graphics like HEARTS, LIPS, CUPIDS with your salon logo and hashtag to each station mirror – or a frequently visited mirror – this encourages clients to take a photograph and post it (fingers crossed)!
Add a Valentine’s Day-themed Selfie Station in your salon to play up the holiday. What is a Selfie Station you ask? It is a cool staged place or space in your salon specifically designated for clients to take selfies of their fabulous new do’s and doll-ups.
A Valentine’s Day selfie station can be as simple as a red heart on a white backdrop – just make sure you include your logo and hashtag. Or, get creative! Create the shape of a heart from pink or red objects, hang strands of heart-shaped garland from an umbrella, adorn your wall with heart-shaped paper plates, or cut out lips. Add in fun selfie sticks with lips, hearts, or xoxo. The ideas are endless…
Determine a Valentine’s “look” for your beauty business and express it by choosing decorations and retail products that tell a story in your special branded way. Theme everything to the “story” – color choices, merchandising support elements, point of purchase signs, seasonal merchandise offerings – should all further visually support the theme. Mix retail with merchandising support elements – these are the little details such as candy boxes, cards, vintage books, or trinkets that make your displays specials.
Don’t limit your Valentine’s Day to retail your salon normally stocks. Load up your retail space with fun Valentine’s Day-themed merchandise such as headbands, clips, sunglasses, makeup, nail lacquer, jewelry, and cute valentines day cards (the perfect accompaniment to a salon gift card). These items will add to the salon experience and give your guests extra gifting options.
Tell your story clearly with themed point of sale signs or shelf-talkers mixed into retail displays. Point of sale signs clearly state prices, products, packages, or specials you wish to highlight which both informs and encourages purchase.
We love to use fresh flowers mixed into displays – for such a little cost, fresh small bouquets in varying mini vases filled with pink or red roses or peonies add zest to any retail display.
Red and pink are the traditional symbols of love and Valentine’s Day. A huge heart on the window, strings of hearts in varying colors, hanging vintage postcards…? Pick a theme, be bold.
On February 1st begin posting branded love quotes to your social media channels, it’s a fun way to make a lasting impression. Make your guests love-struck when they visit your salon during the month of February.
Do you need help with a social media strategy? We are here to help. View our Digital Marketing Services here or Set Up a Consultation with me here and I invite you to Subscribe to our weekly beauty business blog for marketing tips throughout the calendar year.
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