How to Implement Seasonal Marketing Strategies

Seasons Change, So Should Your Marketing Strategies

Packed with 10+ years of digital marketing experience for beauty businesses, Beauty of a Book ™ is ALL YOU NEED… to go from a Confused Beautypreneur…to BOOKED OUT.

With monthly ready-to-use promotional strategies to help you Stand Out in a saturated market, Attract Your Dream Clients, and Fill Your Appointment Books throughout the year.

There is one fact that all successful owners of beauty businesses know.

Not only do they know it…

…but often, they create their entire marketing plan around this fact.

Knowing this can create all the difference in your success or failure as a beautypreneur.

Because if you don’t, you might keep spinning your wheels and see no results. You can work for hours, yet the client chair stays empty despite your maximum efforts.

And the fact is this.

Demands for Salon services change with the Seasons.

Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. 

But pushing the same services all year round will keep your salon empty and your revenue low.

And that’s the last thing I would want for your beauty business.

“We get it Kierna, but what can we do about it?”

Of course, you could analyze client patterns and finally come up with a promotional strategy on your own which might still not be fool-proof.

But from personal experience, that might take years…and HUNDREDS OF DOLLARS LOST in the profits you could have been making instead.

Or you could take the Easier, Cheaper, and Smarter option.

Your seasonal marketing promotions should not be based on guesswork alone, but on proven strategies that have helped other salon owners stand out and grow their businesses like never before.

Don’t Just Wing It, Plan It!

Plan Ahead with

Beauty of a Book™

With done-for-you 12-month beauty marketing strategies
to grow your business throughout the entire year

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Compiled with my 10+ years of digital marketing experience, especially for beauty businesses, Beauty of a Book™  contains the PERFECT  salon marketing plan of specials and promotions for your salon. 

It outlines monthly promotions to help keep your salon at the top of your customers’ minds, motivate guests to make an appointment, and make your salon or beauty brand stand out in a saturated market.

It’s time to plan ahead with a full calendar year of promotion ideas that cover your needs from January through December.

This book arms you with the necessary month-by-month planning tools to help you execute SUCCESSFUL promotions that speak to the right clients at the right time, and keep your salon overflowing with customers.

You’ll be poised to push bridal hairstyles at the peak of the wedding season…capture the attention of the younger clientele during their much-awaited prom and graduation season…and be ever-prepared for special promotions for every major holiday.

And even if you feel completely lost in your approach to your marketing strategy and have no clue where to start…

This guide will walk you through the entire process, from the beginning to the very end, so you don’t have to worry at all.

Written specifically for


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Let’s get into the details, shall we?

Beauty of a Book includes:

1. Marketing Guide:
A step-by-step guide to marketing your beauty business.

  • Step 1:
    Evaluate the past 12 months: You’ll learn what to evaluate and how to evaluate. This business analysis is essential for a greater understanding of your business objectives and opportunities. This makes the planning of promotions more effective and tailored to your business.
  • Step 2 :
    Decide your business strategy: The ebook helps you choose the strategy which then influences your objectives and outcomes in the future year which means that it is crucial to get this right.
  • Step 3 :
    Set Goals and Resolutions: Business dreams stay just dreams without objectives to focus on. Get a list of annual marketing endeavors you can start working on right now.
  • Step 4 :
    Determine your marketing budget: You learn to allocate a budget to your marketing endeavors to create awareness of your brand, services, and product – a necessary investment in the success of any business.
  • Step 5 :
    Set A Salon Marketing Plan: Learn how to plan monthly promotions, events, or incentives based on business goals.

          (Value $49)

2. Marketing Calendar:

Ready-to-use 12-month editable marketing calendar dates and events to promote throughout the year.
          (Value $49)

3. Promotion Planning Guide:

  • How to plan promotions: Promotion planning becomes easy when you get our “Plan Ahead Cheat Sheet” which tells you which holiday to plan for and when.
  • Marketing channels checklist: You need to show up for your clients to know and love you. Our marketing checklist tells you all the places you can show up and how.
    • Digital Channels
    • Marketing Materials
    • In-store Graphics
  • Monthly promotions and seasonal strategies: Each month presents a new opportunity to get current and prospective clients thinking about your salon, so you can keep your appointment book full.
    Not only does it tell you what promotions to plan, but Beauty of a Book™ also shows you HOW to carry out those promotions through
  • Loyalty programs
  • Social Media Marketing
  • Email Promotions
  • Gift Card Strategy
  • Bounce Back Incentives
  • Retail Displays

     (Value $49)

Total Value: $197
You Pay: Only $47

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My #1 goal while compiling Beauty of a Book was to help you stand out and attract your target clients with a salon marketing plan that you can get started with today.

My 25 years in the industry and 10+ years of experience in digital marketing for beauty businesses means that you get tried and tested promotional strategies that have proven to succeed over and over again.

If you implement each step and promotional idea given in this marketing guide, I can give you a 100% GUARANTEE that you will see RESULTS.

  • Increased Online Brand Visibility
  • Attract and Retain Your Dream Clients
  • Successful Seasonal And Holiday Promotions for Increased Opportunities
  • Maximize Business Growth And Profits
  • Unforgettable Brand Experience

Here’s a Sneak Peek Into
The Seasonal Strategies

you get inside Beauty of a Book™ 

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Hi, I’m Kierna Terisse, founder of BeautyMark Marketing and author of the Beauty of a Book, the compilation of my 10+ years of experience in digital marketing for beauty businesses to help you stand out in the crowd and help your business make its mark.

After graduating with a degree in Design Marketing from the Parsons School of Design in New York, I found my true calling in the beauty industry with an internship at the most-coveted fashion and beauty brand in the world- Chanel Beaute.

Later on, I worked as the Creative Director at Makiage Cosmetics, Stila Cosmetics ( which was later purchased by Estee Lauder Companies), create collections, and met with various beauty editors of Elle and Vogue magazines.

After 15 years in the corporate world, I worked as a Business Development Director for Salon Lux to elevate their salon status, and also took my creative services to the prestigious roster of high-end Aveda salons and spas.

But the desire for entrepreneurship never left my mind. 

And wherever I went, I heard owners of salons and beauty businesses complain about ONE thing.

That the creative marketing agencies that they talked to didn’t have the expertise or resources that they need to build a brand experience that would speak to their target audience.

In short, they didn’t really understand beauty businesses.

Thus with my extensive knowledge and experience in the beauty industry, I finally launched BeautyMark Marketing 10+ years ago as one of the very few agencies specializing in digital marketing for beauty entrepreneurs.

Flash forward to today, I help salons across the U.S. perfect their branding and stand out in an oversaturated market that speaks to the same audience.

When it comes to beauty as a business, your brand is everything. I and my team of digital marketing specialists, web designers, and brand development partners are here to deliver the exceptional and polished design that your business needs to make its mark.

And today, I’ve packed in all my knowledge to bring you Beauty of a Book™ to get your salon marketing strategy on track with monthly promotions that speak to the right audience at the right time so that you can grow your beauty business throughout the year

We Speak Your Language, We Get Beauty

Get My Ebook Now

This isn’t a decision you should leave for later.

If you’re still reading, then it means that you want to “think about it”

While that’s a brilliant move before you start a business…but not here!

Marketing is the asset that can make or break your beauty business and there is no success without investment.

The promotional strategies and the marketing guide can set your salon marketing strategies on track within hours of reading them.

The longer you wait, the more money you lose!

Imagine putting this off till later…

  • No marketing plan or budget for growing your beauty business
  • No clue about planning promotions
  • No clear objectives to focus on
  • Lose out on goldmines of seasonal and holiday promotional opportunities
  • Clients unaware or forgetful of your beauty brand

And thousands of dollars lost in the profit you could have been making instead!

In short, a Business Nightmare

Instead, grab your copy of Beauty of a Book and start implementing my proven salon marketing strategy to attract your dream clients, fill your appointment books, and kickstart your business growth TODAY.

Get My Ebook Now

Frequently Asked Questions

1. How can I access the ebook after I purchase it?

After you make the payment for Beauty of a Book™, we will send you an email to your registered email address with the link to download the eBook.

Usually, this goes to your inbox but sometimes it might end up in your spam or promotions folder so be sure to check there if you don’t find it in your inbox.

2. Who is this ebook for?

The marketing and promotional strategies in this eBook are created especially for salon owners, spa owners, independent stylists, independent beauty professionals, nail technicians, lash artists, aestheticians, waxing specialists, bridal hair, and makeup specialists, and makeup artists.

3. Can’t I just buy this eBook later?

Of course, you can buy it later.

But the longer you wait, the more money you will lose in the profits you could have been making instead.

This eBook is packed with actionable promotional strategies to set your marketing strategy on track within hours of reading them. The more you delay buying this eBook, the more you lose out on holiday and seasonal opportunities and form the heart of every successful marketing calendar.

Also, the price of the eBook might go up later so it’s better to get it at the lowest price of $47 while you can.

4. I can’t afford your services, will this eBook be enough?

No, this eBook is not a replacement for working with me. When you work with me, you get my full attention and guidance every step of the way to rapidly grow your beauty business.

But I understand that not everyone can afford my services.

In that case, this eBook is your next best option to get my guidance through the year of promotions, containing all the strategies that I give my personal clients.

This eBook will help you optimize your marketing strategies through past evaluation, budgeting, and planning ahead to make maximum profits from seasonal and holiday opportunities.

5. Can you really help me? 

Yes, I’m confident I can help you.

Having worked with salons across the U.S., I realize that no two situations are alike.

Even if you are just starting out in your business and have no clue about marketing strategies or how to plan promotions…

Or, you have been in the business for a while but your existing strategies are not bringing in any results…

All situations are unique and so are yours.

But my 25 years of experience in the industry give me unique insight into every possible business obstacle that beauty businesses face and I know exactly how to tackle them.

My tried and tested strategies have been compiled in this eBook which you can get now for just $47.

6. How soon can I see the results?

The promotional strategies given in this book are actionable and proven to work. Provided you don’t skip any of the steps, I can guarantee that you will be able to attract your dream customers and see results within a few days of implementing these strategies.

Get My Ebook Now

Make sure to follow BeautyMark’s Blog for weekly salon marketing tips HERE

a collage of two images with a woman working on a scheduleNEED A SALON MARKETING PLAN?

Plan And Align Your Marketing Campaigns & Activities With Our Beauty Business Marketing Calendar

Get our Free Beauty Business Calendar HERE

Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year

If you are looking for a brand makeover or new brand creation, set up a chat via Calendly for a FREE 30-minute consultation call with me Set up a chat with me here