Monthly promotions are simply well-thought-out plans to keep clients and prospective clients aware of your salon. You want your salon or spa to be “top of mind” when they are motivated to make an appointment. Follow these steps to learn how to make salon summer services hot!
The key to summer salon promotions is to “solve” the season’s beauty and hair problems. Kick off the summer season with promotions that will keep your appointment books sizzling.
1. MEMORIAL DAY KICK-OFF
Contrary to popular belief, the official kick-off to summer is the perfect time to sell salon and spa services. For 70% of the country, Memorial Day means “first-time” skin exposure after a long winter of covering up. Summertime cuts and styles, skincare products, pedicures (time for sandals, which means it’s time for cute toes), and manicures.
2. JULY 4TH HOLIDAY
The highlight of the summer holidays, July is the perfect month for specials. Focus on skincare and sun protection, hair management – the sun is hard on hair, especially color-treated hair, so offer treatments accordingly – and manicure/pedicure maintenance.
3. RED, WHITE, AND BLUE
Patriotic colors are the perfect palette to get you through the summer months. Go for a striped or star theme, and use red/white/and blue props such as beach towels, beach umbrellas, and bathing suits. This is a great way to remind clients to book that appointment so they can be at their best-come beach or pool time.
4. MAINTENANCE or MEMBERSHIP PACKAGES
What services do prospective clients really need during the summer months? Go-to-summer services make great salon and spa promotions. Don’t discount, create packages to keep them coming back and “maintain” the appearance during the summer months. Make sure your salon marketing message communicates value, the best offers are those that add value without a lot of costs.
Membership packages are a great way to keep your salon’s foot traffic and recurring revenue stable not only during the summer months but throughout the year. Offering a Membership Package promotion during the off-season will give you an opportunity to communicate with your current clients in a new way and also market to new audiences.
You can even cater packages to different groups such as brides preparing for their big day or looking to give their bridal party a nice gift, moms looking for a little me-time out of the house while their kids are home on summer break, young professionals starting their first job out of college, and so on! Establish packages with monthly or annual billing cycles so you can manage this revenue in the best way for your salon.
5. SUMMER HAIR
Summer months are ideal months for easy-manage, low-fuss haircuts, and face-framing highlights for a sun-kissed look. Live in a humid part of the country? Tame frizz and increase summer revenues by offering discounts on blowout services.
Help clients beat the heat with hair masks, conditioning treatments, and blow-out service specials. Create a value-added offer with a low back bar cost. Keep the service under 45 minutes and offer a special price for that service. Create and sell summer blowout packages to maintain frizz-free hair all summer long.
6. SUMMER WAXING
Bikinis and short shorts call for tamed unwanted hair – offer waxing packages that include legs, bikini, and underarms.
7. SUMMER SKINCARE
Dry summer months and exposure to too much sun call for pampered pores, design special facials to cool and soothe summer skin.
8. SUMMER NAILS
As temperatures rise, off comes the heavy footwear and outcome the sandals. Highlight pedicure services so clients can rock sandal-worthy toes. Take advantage of the toe exposure season by offering special foot peels and renewal-themed pedicures.
9. BEACH-READY SKIN
Entice clients to get beach-ready skin with body scrubs or polishing treatments. Great services to sell with tanning services. Combine them for a package.
10. SUMMER TANNING
Tanning and bronzing services (spray, gel, tanning bed) are in demand during the summer months. Everyone wants to flaunt a tan! Create a pre-paid package that commits the client for a three-month period to maintain that “perfect shade”.
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You need a digital marketing provider that can help you reach that level. BeautyMark Marketing is raising the bar in the salon industry, serving clients throughout the U.S. with marketing strategies that are on par with the entire beauty industry. You won’t just outshine your local competitors—you’ll make your mark on the industry as a whole.
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Why choose us for your salon’s social media? We work solely with hair and beauty businesses to attract dream clients and fill appointment books.
BeautyMark specializes in beauty business marketing. Learn more BeautyMark Digital Marketing Services or you can Schedule a Chat with Me here and make sure to follow our blog HERE for weekly salon marketing tips
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– Dates and events to promote throughout the year