Best retailing practices state that salon owners and managers should start planning promotions about three months in advance. While it’s not hard to put together packages or tailored retail displays, you can’t do it last-minute.
To make it easy on you BeautyMark has created a cheat sheet for WHAT HOLIDAY you should be planning and WHEN. In addition to national holidays, be aware of local festivals and events in your own community.

SALON PROMOTION CHEAT SHEET 

JANUARY
Earth Month
Spring Break
Wedding/Bridal Season

FEBRUARY
Mother’s Day
Prom
Memorial Day

MARCH
Father’s Day
Graduation

APRIL
Summer Break

MAY
Back to School

JUNE
Fall Color

JULY
Halloween
Thanksgiving
Black Friday

AUGUST
Holiday Season

SEPTEMBER
Holiday Season

OCTOBER
New Year
Makeover Month
Resolutions

NOVEMBER
Valentine’s Day
St Patrick’s Day
Grammy Awards

DECEMBER
Easter
Academy Awards
Golden Globes