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“Brand” is much more than just a logo – it’s the foundation of your beauty business. A well-crafted brand creates emotion and experience. Beauty brands are all about style. If we think about well-known “big” beauty and hair brands, the first association that comes to mind is the fine-tuned overall perception of the brand. This brand perception is created through key elements of beauty salon branding.
What does your salon brand say about you? It speaks volumes without saying a word
The business name depends upon the personality of your beauty business. Are you high-end or budget-friendly? The name of the salon business should convey a brand story of why they exist.
Your salon wordmark is a distinct text-only typographic treatment of the name of your salon business, cosmetic company, or product name used for purposes of identification and branding. Typography is one of the most important elements of your brand identity. The fonts you use in your brand elements can send a strong message about your brand to your audience.
A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company.
Your salon logo is the face of your beauty business and, as such, it’s the most important element of the branding process. Your logo is going to be one of the first experiences potential customers will have of your brand and because it’ll be featured prominently on everything from your product packaging to your website, it will definitely be the design that’s most closely associated with your brand.
Color is an extremely powerful branding tool. Your audience has strong associations with color, and when used strategically, color inspires specific emotions and reactions from your salon guests. For example, an all-natural product line would use green, while a prestige salon might choose a color palette associated with luxury or royalty.
Your salon brand pattern should always be complementary within a design system, and never the primary focus of printed or digital collateral. These patterns may be used at a variety of scales, opacity, transparency, and color within the brand color palette.
Your brand needs to be consistent across every platform and touchpoint. This consistency builds trust with your audience. That trust transforms prospects into clients and clients into brand loyalists.
Your brand style guide is a centralized document that houses all the key information about your beauty brand, from the brand color palette to the dos and don’ts of your wordmark and logo application.
Having a brand Style Guide is essential because not only is it super convenient to have all that key information in one place, but it also helps to maintain consistency for your cosmetics brand. A style guide helps to get everyone on your team on the same page, which ensures that whatever is produced for your brand, whether it’s an email reaching out to a key influencer or a packaging design for a new line of lipsticks, is in line with your big-picture branding strategy.
The key to successful beauty business branding? Consistency
In the business of beauty, the bar is set high, beauty brands need a distinctive style to stand out and attract fashion-savvy clients in an over-saturated market. BeautyMark Marketing’s professional brand identity services create charming, believable, well-positioned brands. Our brand development process focuses to enhance your business and enliven your beauty brand.
.When was the last time you freshened up your brand? If your answer is over 5 years it may be time to re-evaluate your brand and what it “says” about your business.
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