What is a Mood Board you ask? A Mood Board is a collage of a variety of visual elements – images, colors, patterns, graphics, and other objects. These visual elements help to define your brand visually before the actual brand development begins. This is the first step of communicating what your brand identity will look like.

OUR BRANDING PROCESS

step 1 GETTING STARTED

Once the contract and invoice are paid you will be asked to fill out a Brand Strategy Questionnaire. I will also require a Pinterest board with your collection of images and this will be due within the first week after the commencement of the project.

step 2 BRAND STRATEGY QUESTIONNAIRE

The information you provide will help me influence your brand’s personality and feel that you would like for your project. It is an important process for the design strategy stage.

step 3 DESIGN STRATEGY STAGE

I will review your completed questionnaire and commence my project research. Based on my research and this information, the design mood board will be created and sent to you. We then work together through feedback and reviews of the mood board.

step 4 DESIGN BEGINS

Now we begin creating your logo concept. We go through up to three (3) rounds of refining the concept based on your feedback. Once the logo is approved your remaining Brand Assets will be rolled out.

step 5 APPROVAL STAGE

You will give approval on all the designs and final payment will be required at this stage. Final files will be sent to you of your Logos in all the various formats and also your Style Guide – your brand specifications guide. Time to celebrate!

CONCLUSION

In the business of beauty, the bar is set high, beauty brands need a distinctive style to stand out and attract fashion-savvy clients in an over-saturated market. BeautyMark Marketing’s professional brand identity services create charming, believable, well-positioned brands. Our brand development process focuses to enhance your business and enliven your beauty brand.

When was the last time you freshened up your brand? If your answer is over 5 years it may be time to re-evaluate your brand and what it “says” about your business Download our Free Brand Assessment Guide here.

Need branding help?

Let’s Chat! If you are looking for a brand makeover or new brand creation, set up a chat via Calendly for a FREE 30-minute consultation call.  4 -to 5 weeks is the typical timeline for Branding Projects Set up a chat with me here.