At BeautyMark Marketing, our signature salon branding process combines strategy, style, and soul to bring your brand to life. Below, we’re pulling back the curtain on how we create a brand that’s not only gorgeous but totally you.
In the business of beauty, style is everything—and your salon’s brand is the very first impression you make. Whether you’re launching a new business or giving your salon a much-needed refresh, a strong brand identity sets the tone for how clients feel when they see you online, walk through your door, and recommend you to their besties.
Think of a mood board as your brand’s visual vision board. It’s a curated collage of images, colors, fonts, textures, and patterns that captures the aesthetic and emotional vibe of your brand before any design work begins.
This dreamy collection becomes the compass for everything that follows: logo design, social media visuals, packaging, signage, and more. Before we begin developing your brand identity, we want to understand how you want your brand to feel—and a mood board gets us there.
We follow a structured (but super creative!) 5-step process to bring your beauty brand to life.
Once your contract and deposit are in, we’ll send over our Brand Strategy Questionnaire and ask you to create a Pinterest board of visuals that inspire you. This is where you can go wild—think mood, color palettes, fonts, fashion, products, art, textures, makeup looks… anything that speaks to your brand’s vibe.
📅 Due: Within 1 week of project start
💌 You’ll receive a welcome email with everything you need
This is where the magic begins. Your completed questionnaire gives us insights into your salon’s personality, target audience, services, values, and goals. We’ll ask about your dream client, your aesthetic preferences, and how you want people to feel when they experience your brand.
Think of this as the heart-to-heart before the makeover.
Next, we take all the beautiful inspiration from your Pinterest board and the insight from your questionnaire and begin our behind-the-scenes brand research. We study trends, competitors, and your unique niche.
Then we build a custom Mood Board and send it your way. This is where we collaborate: you’ll give feedback, we’ll refine, and together we’ll lock in the look and feel of your brand.
🎨 Mood Board includes:
• Color palette
• Fonts
• Inspo images & patterns
• Style references
• Overall tone and mood
Now that we have the vibe, we begin bringing your brand to life—starting with your logo. You’ll receive a full logo concept (primary logo + variations), and we’ll go through up to three rounds of revisions to get it just right.
Once your logo is approved, we begin rolling out your Brand Asset Suite, which may include:
✨ Submark
✨ Brand pattern
✨ Typography pairings
✨ Social profile icons
✨ Email signature
✨ Highlight covers
Time to pop the bubbly! After final approval and payment, you’ll receive your full brand package—including high-res logos in multiple formats (print + digital) and your very own Brand Style Guide, which lays out your fonts, colors, and usage guidelines to keep everything on-brand.
📁 Files delivered via Google Drive
📘 Includes your custom Brand Style Guide
If your branding hasn’t had a glow-up in the last five years, it may be saying something you no longer mean. A stale brand can confuse potential clients, weaken your social media presence, and hold you back from charging your worth.
Our signature salon branding process helps beauty pros like you step confidently into a brand that turns heads, books appointments, and feels so right.
Download Our Free Brand Assessment Guide
Let’s find out if your brand needs a makeover!
Whether you’re starting fresh or ready for a rebrand, we’d love to help. Most branding projects take 4–5 weeks from start to finish—and you’ll be supported every step of the way. 👉 Book a Free 30-Minute Consultation
Let’s bring your brand to life in the most stylish way possible.
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