Spending on Halloween is second only to Christmas when it comes to holidays in the country, so as a salon owner it makes sense to capitalize on this popular time of the year and spend some salon marketing dollars as well. With less than a month left, here are some pointers on how to master the art of Halloween business and give your salon a BOOst this Halloween season.
1. Spirited Decorating
The most obvious start to your salon’s Halloween marketing agenda is to decorate your salon in a look that will make a unique and fun statement.
Black & white polka dot and chevron prints are a trendy way to transition from Halloween into Thanksgiving.
Pumpkins painted black, white or gold can give a bit of glamour to the scene
Create a spooky antique mirror by spraying edges with hairspray and dusting with baby powder
Create a headless hunter from old mannequin heads
Hang paper bats, or falling leaves at various lengths from the ceiling using fishing line or ribbon
2. Offer Halloween Hair & Makeup
Clearly dressing-up isn’t limited to kids anymore, hair and makeup are essential parts of any great Halloween get-up. As costumes have become more elaborate, so has the demand for professional Halloween hair and makeup services. Halloween falls on a Saturday this year, so you can expect a weekend rush of hair and makeup appointments.
Properly set the stage with a solid hair and makeup team, you might even consider bringing on freelance makeup artists for the season. Successfully adding Halloween services to your salon menu is going to take time, experience and dedication.
3. Halloween Promotions
We all love the chance to break out of the beauty box and do theatrical hair and makeup. Offer special deals for Halloween hair, special effects and makeup on the big night or extend the specials to the entire month by offering these services both on the “big day” and for all the parties that will be taking place throughout the month.
HALLOWEEN HAIR: $65
A blowout, an updo, or anything in between.
HALLOWEEN MAKEUP: $60
From glamorous to gruesome. False lashes included.
HALLOWEEN HAIR & MAKEUP SPECIAL: $100
Includes a full hair service and full makeup service.
HALLOWEEN SPA SPECIALS:
Spas and salons urge Halloween-themed nail art specials and get spa-goers into the spirit with themed “mummy”body wraps or facials with seaweed-based products.
4. Spooky inventory
Add some spooky products to your retail such as ghostly hair accessories, false eyelashes, theatrical makeup, wash-out hair coloring, witchy nail designs, or glow in the dark jewelry.
5. Generate hype
Encourage staff to create their own ghoulish hairdos in the weeks leading up to Halloween. Take photos and use social media outlets to generate hype about your Halloween hair and makeup services. This is an amazing way to show-off your salon’s theatrical hair and makeup skills, sharing images demonstrates the talent of your team to prospective clients.
Halloween marketing ideas for your salon are limited only by your imagination, so get creative!