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The Autumnal Equinox falls in September, making September the perfect time to implement a merchandising update. Determine a Fall “look” for your beauty business and express it by choosing props and retail products that tell a story in your special branded way. The objective is to create a salon experience that guests will not find anywhere else. This September implement an Autumnal merchandising theme to add retail and service dollars that count! Read more for Fall merchandising tips that increase salon retail sales.
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Autumnal themes are plentiful. Anything natural references such as apples, or fall leaves are all traditional back-to-school symbols.
Theme everything to an autumnal “story” – color choices, merchandising support elements, point of purchase signs, and retail offerings work together to visually support the theme.
Mix retail with merchandising support elements. Play up the season. Large apples, hanging streams of paper leaves, vintage books and typewriters, a chalkboard backdrop (with your salon logo in chalk). These are the details that make your displays special. Create small vignette displays that are grouped by color or theme, the purpose of merchandising is to show off your “wares”.
Adding a new line of products to your salon retail could open up whole new lines of business for your salon. Expand inventory by bringing in hair treatment products, fragrances, cosmetic organizers, pretty notebooks and pens, or “dorm-inspiring” items (good gifts or POP).
Fresh flowers mixed into displays add instant zest for such a little cost. The simple use of fresh apples and sunflowers in pretty vases adds instant summertime to any retail display.
Tell your story clearly with a themed point of sale signs or shelf-talkers mixed into retail displays. Clearly state prices, product highlights, seasonal packages, or specials you wish to highlight. Signage should both inform and encourage purchase.
Add a bit of back-to-school fun to encourage salon tagging, and/or use it internally for salon before and after shots to share on social media. What is a Selfie Station you ask? It’s a cool staged place or space in your salon specifically designated for clients to take selfies.
Add a Back-to-School themed selfie station in your salon to play up the season. Large apples, hanging streams of paper leaves, vintage books and typewriters, a chalkboard backdrop (with your salon logo in chalk).
Salon windows are your most valuable advertising space. A fall theme should be prominently showcased in the window. Don’t underestimate the power of talking to the street. Pick a theme, be bold.
Repaint a focal wall, refresh shelf-talkers, and update point of purchase displays and merchandising accessories in your salon’s waiting and treatment areas.
The color experts at Pantone® release a color trend report on fashion and runway-inspired color trends every season – this is a great reference to stay in tune with color trends that will quickly be in demand among your clients.
Clients visit your beauty business on average every 4 – 6 weeks. Make each visit an “experience” the moment they walk through your salon doors. Leverage fall color trends to engage clients and refresh your salon environment as a unique shopping ambiance sells more retail and adds to the bottom line. Implement our Fall merchandising tips that increase salon retail sales.
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