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Guide Growth with Long-Term Marketing Strategies

Guide Growth with Long-Term Marketing Strategies

As much as we would like to grow our businesses overnight, short-term marketing methods offer only a temporary boost in revenue that comes at the cost of paying for that ad presence, giveaway, or promotion. Instead, guide growth with long-term marketing strategies that achieve long-term sustainability. Long-term strategies include Social Media, Content/SEO Marketing, and Email […]

Top 7 Localized Marketing Ideas

Localizing your salon marketing efforts to attract clients is a fantastic way to create a solid roster of repeat clients. Localization involves targeting promotional offers to people who live within 15 – 20 miles of your brick-and-mortar salon. Localized marketing efforts let you narrow down your promotions to reach potential customers in a given region, […]