Mother’s Day Gift Card Strategy

Mother's Day Gift Card Strategy

Mother’s Day is one of the biggest gift-giving holidays on the salon marketing calendar. Many salons tend to ignore gift cards, seeing them as impersonal. But when promoted properly, a Mother’s Day Gift Card Strategy can be a source of Spring season cash flow. Here are some tips on how to boost profits and start […]

Get In The Black With This Gift Card Strategy

Get In The Black With This Gift Card Strategy

Black Friday is the official kick-off to the holiday season. Many salons tend to ignore gift cards, regarding them as rather impersonal, but in truth, gift cards give salons the opportunity to solve holiday gift-giving. When promoted properly gift cards make an indulgent gift and a fabulous source of holiday cash flow. To boost salon […]

2020 DIY Annual Salon Marketing Guide

    Implement Your 2020 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ […]