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Who is Your Salon’s Ideal Client?

Who is Your Salon’s Ideal Client?

One of the first steps in Brand Strategy is identifying who is your salon’s ideal client. Are you marketing your beauty business, salon, or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a […]

Who is Your Salon or Spa’s Ideal Client?

Are you marketing your beauty business, salon or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a good business strategy. Keep in mind one of the golden rules of marketing – “everyone” is […]