How To: Run Full-Hearted Salon Promotions

From the standpoint of a marketing agency it can be both baffling and frustrating to observe a salon client running a salon promotion in a half-hearted manner.  Salon owners can be quick to surmise that marketing is a waste of money when a promotion disappoints; yet poor execution, rather than the promotion itself, is usually […]

The Beauty of Salon Email Marketing

Let’s have a little heart-to-heart about the BEAUTY of email marketing. Only a small number of salons are profiting from this potentially powerful marketing tool. Why? Because very few understand HOW to do it. The typical salon owner assumes it’s going take too much time and money for a salon promotion to be profitable. Yet, […]