It’s that back-to-school buzz—new routines, sharpened pencils, and a fresh energy in the air. While your clients are checking off supply lists and booking first-day blowouts, now’s the time for your beauty business to get back to business, too. A smart, stylish back to school salon marketing strategy helps you tap into this seasonal momentum […]
Seasons Change, So Should Your Marketing Strategies How to Implement Seasonal Marketing Strategies In the ever-evolving beauty industry, staying ahead requires more than just exceptional services—it demands strategic planning. Seasonal marketing strategies are pivotal in keeping your salon or spa thriving year-round. With Beauty of a Book™, you gain access to a comprehensive, month-by-month marketing […]
🎓 Celebrate the Graduate With Smart Salon Marketing Graduation season is more than a milestone—it’s a major beauty moment. From junior high to college, students are preparing for the spotlight. That walk across the stage (and those all-important portraits) gives your salon the perfect chance to shine. The key? Offer irresistible graduation salon services that […]
Mother’s Day marketing is your golden opportunity to attract new clients, deepen loyalty, and dramatically boost revenue. In North America, it’s one of the most meaningful gift-giving holidays of the year—and salons and spas are perfectly positioned to deliver thoughtful, pampering presents that make a lasting impression. Moms want self-care. Gift-givers want fast, feel-good solutions. […]
Implement Your 2020 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ […]
