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Keep it Cool this Summer with Monthly Promotions

Monthly promotions are simply well thought-out plans to keep clients and prospective clients aware of your beauty business. You want your salon or spa “top of mind” when they are motivated to make an appointment. Make sure it is you they call. Slow summers can be a thing of the past if fresh promotions are […]

How to Sizzle Retail Sales with Summertime Merchandising

Merchandising refers to the in-store variety of products available for retail sale and the display of those products to stimulate interest and entice customers to make a purchase. Best salon merchandising practices would refresh based on average client visits, every 6 to 8 weeks. With the summer solstice on June 21st, this becomes a great […]