Valentine’s Day Procrastinators = Gift Card Sales

Online salon or spa gift cards are the perfect solution for last-minute Valentine’s Day shoppers. The most popular time for Valentine’s gift card sales is Valentine’s Day “eve”? By offering gift cards online, your business can rescue procrastinators up to February 14. Panicked gift givers can access your salon’s website and purchase a thoughtful gift, making instant gift cards a money-making opportunity. Up to 25% of all the gift cards are purchased at the last minute. 

Email 1: Wednesday, February 7: Initial Offer
Email 2: Wednesday, February 9: Offer reminder
Email 3: Wednesday, February 11: Only 3 Days left!
Email 4: Friday, February 13: Last 24 Hours

The second opportunity a gift card promotion provides is to turn a “gift card guest” into a repeat and loyal client. A solid first impression with their Valentine’s Day experience will make them more likely to return. There are 3 other ways to turn Valentine’s guests into loyal clients. First, ask each guest to fill out a client card to allow future correspondence. Second, treat each “gift card” guest like a VIP. Third, re-book client for a follow-up service at end of experience.