Thought about starting a salon blog but are just too intimidated to strike the first key? Or, do you have a current salon blog you are looking to make improvements on? Here are 6 top tips on how to write a brilliant beauty business blog and turn your blog into a brilliant inbound marketing tool.
1. How often should you post a blog?
The most basic posting schedule, to begin with, is once a month, it is consistency that is key. Once you find that a once-a-month schedule is manageable, then move it up to twice per month. If you want superstar status then once per week. Just create a posting schedule that is both manageable and still creates consistency.
2. Reuse and create new content
An easy way to multi-task your marketing efforts is to reuse your blog posts for social media content. Cherry-pick key quotes, tips, and advice from your blog and reuse them on your social media channels with links back to your original blog post. You should be able to create 3 to 4 related social media posts throughout the month from your blog post.
3. Keep it short and sweet
The average reader’s attention span is getting shorter and shorter, so write a blog post with that in mind.
Keep it simple and to the point rather than rambling, 400 – 450 words are about perfect. Write tightly, precisely, and concisely. Make sure to break up the text into mini paragraphs – this makes the information more digestible and easier to read.
Include eye-catching imagery and utilize lists, bullet points, quotes, or headings to break up the text even more.
4. Content is king
Blogs are meant to be informative, not high-pressure or “sales-y” – so focus on content that “teaches” or “improves”. This is where your expertise is key. Write about what you know about – concentrate on the content that will target your desired demographic or age group (ie: aging skin and hair). If relevant, include one or two product or treatment recommendations, just don’t overdo it.
Easy content creators:
Don’t forget all of the usual holidays throughout the year
Hair and skincare advice is sought after
Solutions to seasonal beauty challenges
Spring and Summer months are popular for wedding content – write about bridal hair, make-up, and beauty tips.
5. Show off your team’s experience
Promote trust in your readers and make them want to be part of your positive salon vibe by sharing your team’s expertise.
Here are some ideas:
Create a ‘Q&A’ style blog post on popular topics with answers provided by your expert salon team members
Introduce your team and showcase their qualifications and expertise
Highlight team member product recommendations
Top vacation skin and hair care tips and the one product they wouldn’t be without or opinions on what’s happening in the world of hair and beauty
6. Ps and Qs
Don’t let your blog fall flat with misspellings and poor grammar. If your salon blog post is full of errors it reflects badly on the standards of your salon as a whole. I recommend Grammarly, a cloud-based writing assistant that reviews spelling, grammar, punctuation, and clarity. Available as an extension or plug-in, Grammarly helps you write mistake-free copy.