Your Salon Website – Not Just a Pretty Face

Websites Are So Much More Than Just A Pretty Face In The Digital Age. Professional Websites Have Become The Foundation Of A Solid Salon Marketing Program And One Of The Most Important Investments A Beauty Business Makes. If Designed Properly A “Pretty” Website Not Only Looks Good But Also Helps Attract New Clients, Tells Your Story And Ultimately Converts To Online Bookings!


Your Salon Website Is Often The First Place To Make An Impression On Potential Clients. As The Saying Goes “You Never Get A Second Chance To Make A First Impression” And The Bar Is Set High In The Beauty Industry.

A Website That Is Fresh, Up-To-Date, Convenient And User-Friendly = TRUST

A Website That Is Dated, Unprofessional, And Difficult To Navigate Creates = DISTRUST


Your Website Is The Online Window Into Your Salon, Literally. A Potential New Guest Wants To See Where They Are Going To Receive The Services You Offer. Make Sure Your Website Includes Both Exterior And Interior Professional Images To Show Off Your Space!


Utilizing Tools That Help Portions Of Your Business Run On Autopilot Is A Key To Salon Growth. Many Established Salons Spend Costly Hours Every Week To Manually Administrate Appointment Bookings. If This Is You, It’s Time To Change. In This New Decade, Clients Expect The Convenience Of Online Booking And 35% Say They Prefer It And 25% Say They Only Book Online. If You Aren’t Offering Online Booking By Now You Could Be Losing Clients.


Make Sure You Put Your Online Booking Link Front And Center On Your Website Home Page And In Your Social Media Bios As A Link.


Selling Gift Cards Online Through An E-Commerce App Can Add Thousands To Your Bottom Line And Be A Real Money Maker! Create A Web Page For Gift Cards And Make Sure You Highlight Them On Your Homepage As Well.

Sell Instant Gift Cards For Packages (Service Bundles) Or Higher Denomination Dollar Amounts. Most Valentine’s Day, Mother’s Day And Holiday Gift Cards Are Purchased Last Minute (The Last 2 Days) So Make It Easy For Your Clients To Buy!


One Of The Easiest Ways To Get Your Salon Website To Climb Google Search Rankings Is To Add Service Pages And Keywords To Your Website. This 2 Step Process Requires Some Time-Staking Work But Will Enable Google To “Understand” The Services You Offer So That They Can Show Your Website To The People Looking For It Significantly Increases The Chances That Potential Clients Find Your Salon. Create A Dedicated Page For Each Of Your Key Services Offered And Include Keywords On Your Website That Describe The Services You Offer.


Having A Search Optimized Salon Website Will Continue To Bring New Clients For Years In The Future And It Doesn’t Cost You A Thing.

Need to update your site but don’t know where to start? Start by scheduling a chat with me here.