This holiday season, don’t limit your merchandising and display efforts to just your salon’s “retail space”, there are plenty of additional spaces in the salon to promote products and services. Establish a “holiday look” for your beauty business and deck the halls to add cheer and give an overall “ho-ho-ho” to your business in your own special branded way.
For a plentitude of merry display ideas check out BeautyMark’s Pinterest Board here:
Salon Holiday Merchandising | Retail | Display
10 STEPS TO ACHIEVE MERRY MERCHANDISING
No1 SALON WINDOWS
Your salon windows are your most valuable advertising space. Holiday merchandising should be prominently showcased in the display window that faces the street. Don’t underestimate the power of “talking to the street”.
Holiday window displays encourage customers to prepare for the holiday season, get them in a festive mood, and walk into your store. Take advantage of the holidays to enhance brand awareness using window displays to catch the attention of passersby and entice them to purchase that last-minute gift card or product for a friend.
No2 SET A HOLIDAY THEME
Pick a theme, and be bold. Then choose decorations and retail products that tell a story. Theme everything to fit your holiday story – from your choice of color to actual merchandise.
No3 USE MIRRORS
They add sparkle and depth, increase the light and expand the space.
No4 INCORPORATE MOVEMENT
Festive ribbons or dangling ornaments introduce motion and interest, and a small fan can add instant movement.
No5 MIX SIZES AND SHAPES
Mix both large and small items to catch interest.
No6 APPEAL TO THE SENSES
Don’t stop at visual appeal, think about how your salon smells and sounds. Put together different playlists of various holiday music, don’t just play the tired Holiday favorites on a loop.
Guests love hot spiced cider and it’s so easy to offer beautifully. Keep apple cider brewing in a crock pot with fresh sliced oranges and apples, cinnamon sticks, and cloves. The cost is minimal, clients love it, and the salon smells fantastic.
No7 FRONT DESK
It’s your guest’s first and last stop. Be sure to place colorful product display trios and gift card holders in this important spot.
No8 STYLIST’S STATIONS
When a client sits in the stylist’s chair, you have at least a half hour to capture her attention. Create mirror talkers that “start the conversation” of your current holiday promotions.
No9 SHAMPOO BOWLS
It’s a client’s favorite spot (they love that scalp massage) so use it for merchandising or marketing too. Create a “display vignette” – a place to show off a gift-wrapped promotional item or sign, or highlight your Gift Card presentation to increase gift card sales.
No10 SALON RESTROOMS
Many salon owners don’t realize the value of this area. Here you have guests’ undivided attention, so create displays reminding them that your salon is the one-stop shop for holiday gift-giving.
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