12-Month Marketing Guide – Don’t Wing It, Plan It! - BeautyMark Marketing

12-Month Marketing Guide – Don’t Wing It, Plan It!

Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out 12-month marketing guide or plan of specials and promotions for your salon. Monthly promotions help keep clients and prospective customers aware of your salon, or “top of mind” and remind or motivate guests to make an appointment. Plan ahead with a Salon Marketing Plan with a full calendar year of promotion ideas that cover your needs from January through December.

Beauty of a Book™ is a compilation of 10+ years of marketing digital strategy and consulting tips to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ commences with a Set The Stage section that includes a beauty-specific Marketing Guide, Ready-To-Use 12 Month Calendar, and Promotion Planner.

Beauty Entrepreneurs: DON’T WING IT, PLAN IT with
Beauty of a Book™ Instant Download


Ready-to-Use 12-Month Marketing Guide
✔️ Calendar dates and events to promote throughout the year

Marketing Guide
✔️ Evaluate the past 12 months

✔️ Decide your business strategy
✔️ Determine a marketing budget

How to Plan Promotions
✔️marketing channels checklist

✔️monthly promotions
✔️merchandising
✔️events

Learn more here BEAUTY OF A BOOK DIRECT LINK

January
Plan Ahead

How to Maximize Client Return rate + Visit Frequency

February
Tips to maximize Valentine’s Day sales

March
Clever March Marketing Incentives

April
Tips to Grow Prom Season Business

Tips to Grow Niche of Wedding and Bridal Beauty Business

May
The Ultimate Business Guide for Mother’s Day

June
Plan the Daddy of All Father’s Day promotions

July
Swing into Summer

How to Launch Hot Promotions

September
Rake ‘Em in this Fall

Tips to Grow your Back-to-School and Fall Season

October
Halloween Boo-sters

Magical Halloween Merchandising and Promotions

November
Kick off Black Friday with a Gift Card Strategy

December
Put a Little Merry in Your Marketing

Holiday Marketing and Merchandising

Learn more here BEAUTY OF A BOOK DIRECT LINK

Written expressly for: 
SALON OWNER • SPA OWNER • HAIR STYLIST • ESTHETICIAN • MANAGERS • MUA • LASH TECH • NAIL TECH • NAIL SALON OWNERS