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Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out 12-month marketing guide or plan of specials and promotions for your salon. Monthly promotions help keep clients and prospective customers aware of your salon, or “top of mind” and remind or motivate guests to make an appointment. Plan ahead with a Salon Marketing Plan with a full calendar year of promotion ideas that cover your needs from January through December.
Beauty of a Book™ is a compilation of 10+ years of marketing digital strategy and consulting tips to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ commences with a Set The Stage section that includes a beauty-specific Marketing Guide, Ready-To-Use 12 Month Calendar, and Promotion Planner.
Ready-to-Use 12-Month Marketing Guide
✔️ Calendar dates and events to promote throughout the year
Marketing Guide
✔️ Evaluate the past 12 months
✔️ Decide your business strategy
✔️ Determine a marketing budget
How to Plan Promotions
✔️marketing channels checklist
✔️monthly promotions
✔️merchandising
✔️events
Learn more here BEAUTY OF A BOOK DIRECT LINK
January
Plan Ahead
How to Maximize Client Return rate + Visit Frequency
February
Tips to maximize Valentine’s Day sales
March
Clever March Marketing Incentives
April
Tips to Grow Prom Season Business
Tips to Grow Niche of Wedding and Bridal Beauty Business
May
The Ultimate Business Guide for Mother’s Day
June
Plan the Daddy of All Father’s Day promotions
July
Swing into Summer
How to Launch Hot Promotions
September
Rake ‘Em in this Fall
Tips to Grow your Back-to-School and Fall Season
October
Halloween Boo-sters
Magical Halloween Merchandising and Promotions
November
Kick-off Black Friday with a Gift Card Strategy
December
Put a Little Merry in Your Marketing
Holiday Marketing and Merchandising
Learn more here BEAUTY OF A BOOK DIRECT LINK
Written expressly for:
SALON OWNER • SPA OWNER • HAIR STYLIST • ESTHETICIAN • MANAGERS • MUA • LASH TECH • NAIL TECH • NAIL SALON OWNERS
Make sure to follow BeautyMark’s Blog for weekly salon marketing tips HERE
NEED A SALON MARKETING PLAN?Plan And Align Your Marketing Campaigns & Activities With Our Beauty Business Marketing Calendar
Get our Free Beauty Business Calendar HERE
Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year
If you are looking for a brand makeover or new brand creation, set up a chat via Calendly for a FREE 30-minute consultation call with me Set up a chat with me here
