In the Neo Gothic collection, the Aveda Artistic Team transformed gothic romanticism of the past into silhouettes that accentuate raw beauty of the future using Full Spectrum Color. Shades and tone play with the illusion of shadow by melting unique colors together. By using deep, dark tones at the base, and bright through the lengths, it accentuates the brightness and movement in lengths. When the hair is up all that is seen is bold, vibrant color.

“We took inspiration from Japan this season—the big eyes of manga cartoons, the brightness of anime traditional geisha silhouettes,” says Allen Ruiz, artistic director for styling. “The styles are iconic in design, yet feel modern, even futuristic—and have our collection’s gothic edge.”

Creative Direction: Antoinette Beenders

Color: Ian Michael Black

Cut: Ricardo Dinis

Styling: Allen Ruiz

Make-up: Janell Geason

Photography: Jenny Hands