Branding is ALL ABOUT first impressions and in the business of beauty the bar is set high, salons need a distinctive style to stand out and attract fashion-savvy clients in an over-saturated market. BeautyMark Marketing’s professional brand identity services create relevant, believable, well positioned brands. Not just a pretty face.

Developing a brand identity specifically for your business is one of the most important aspects of your journey to success. It is fundamental to consumer recognition and symbolizes your business, products and services. Once you have developed your brand identity it must be represented with consistency across all materials for maximum impact. Reproducing your brand differently is the quickest way to dilute your brand and lose impact in the market.

Our salon brand development process focuses to enhance your business and enliven your brand. We help to maximize the impact of your business through creative and strategic design of your personal/salon brand identity.

ID Packages


Salon Brand Revamp or Makeover

$999 FULL BRAND IDENTITY DESIGN/DEVELOPMENT

BMM will take your existing salon brand elements and do stylistic updates to create a current, fresh look. This service is also perfect for the budding new business. BMM will rebuild or develop your identity from the ground up to express the essence of your salon.

Package includes

branding consultation

inspiration board

word mark {business name}

secondary typography

graphic salon logo creation

custom color palette

* All brand identity projects include 3 initial design concepts that are narrowed down to one by client, followed by 3 revisions of chosen concept, and 3 proofing rounds. Additional revisions charged at an hourly rate.

Salon Logo A la Carte

$499 GRAPHIC LOGO DESIGN/DEVELOPMENT

Package includes

branding consultation

graphic salon logo creation

custom color palette


* All brand identity projects include 3 initial design concepts that are narrowed down to one by client, followed by 3 revisions of chosen concept, and 3 proofing rounds. Additional revisions charged at an hourly rate.

Salon Wordmark A la Carte

$499 WORDMARK DESIGN/DEVELOPMENT

Package includes

branding consultation

salon word mark {business name}

secondary typography {secondary font}

* All brand identity projects include 3 initial design concepts that are narrowed down to one by client, followed by 3 revisions of chosen concept, and 3 proofing rounds. Additional revisions charged at an hourly rate.

Does your salon need a brand makeover? Tips on rebranding your business.

Not only new salons, but existing salons, need to be aware of their brand identity ~ it’s never too late to revamp your look! Even distinctive brands are constantly changing their brand image to remain fresh and up to date.

 Here are 3 key tips on rebranding your business:

1. MAKE A PLAN

Rebranding is not just about creating a new logo and stationary. You need a strategic marketing plan in place to help in the delivery of your brand identity and message to the market.

2. START OFF SMALL

It’s not always necessary to create a completely new identity. If rebranding is necessary due to the addition of new products or services, then tweaking your brand may be an option. You don’t want to eliminate the brand value that’s been developed over the years, but merely make subtle changes to update it.

3. DON’T GET TUNNEL VISION

Focusing solely on your own industry can be limiting. When rebranding, cross-pollinate your thinking with what leaders in other industries are doing.

For more information:
Call 805.550.7093 or drop us an email at kierna@beautymarkmarketing.com