During these tough economic times, getting customers to visit your hair salon can be very challenging. People are more careful with their expenses and salon visits are now at the bottom of their priority list. They would rather save money for the rainy days than to pay for professional services. However, with the right marketing strategies, your hair salon can be frequented by customers without you having to chase after them.
• Promotion: Promotional tools such as flyers, brochures and posters are the ideal tools to use to market your salon’s products and services. If utilized properly, these print materials can elicit a positive response from your target market. Make your print materials striking and creative to grab your customer’s attention. Come to a trusted salon marketing agency like BeautyMark Marketing to get your hands on high quality flyers, brochures and posters. With their expertise in salon marketing, you can be confident to get the best value for your money.
• Customer Relations: Good customer relations will surely make your customers come back to your salon more often. Customers demand for quality service and desirable outputs, so once you meet their requirements they will definitely keep their loyalty to you. If they already built confidence in you, your customers will refer you to their friends and acquaintances, this translates to an increase in business profitability and higher customer traffic.
• Referral Programs Referral Awards: These are very appealing for customers, since they enjoy receiving discounts. For instance, you can ask existing clients to recommend your salon to friends for a $25 discount on their next visit. Referral programs need to be promoted and implemented online and in salon with beautiful printed support collateral.
• Design: The appearance of your hair salon can do wonders to your business. Create an inviting atmosphere for your customers so they will find it hard to resist your offers. Give your hair salon a new look by changing the lighting, adding modern furniture and decorating your window with window clings. You can print customized window clings at BeautyMark Marketing that offers top of the line printing service that exceeds all your expectations.
If you are armed with effective marketing strategies for your business, you can be confident that you hair salon will never go empty anymore despite the down economy. Try different marketing strategies and choose the ones that best work for you.