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Did you know that the most popular day for Valentine’s gift card sales is Valentine’s Day “eve”? Panicked gift givers, who didn’t plan ahead, can step in or access your salon’s website and purchase a thoughtful gift for their loved one, making instant gift certificates a big money making opportunity for salons.(BeautyMark Marketing offers instant gift certificate eCommerce applications)
In addition to offering gift certificates for dollar amounts, consider putting together special combination packages. When people receive a gift certificate for a dollar amount, they tend to use it to purchase services they are already receiving at the salon. It is more profitable to sell “luxury service” packages to expose clients to new services they have never tried and could continue, at least occasionally.
Packages are also a great opportunity to sell combinations of services, maybe a cut, color, hydrating treatment, styling lesson and retail product for one price. Every time you can add to the services your clients are receiving, you are increasing their value and reducing the number of new clients you need to have coming into the salon.
Tips To maximize your package sales:
Create packages at several price points. Don’t be afraid to offer high priced items like “A Year of Hair Color” or “A Massage of the Month”. Gift givers can be very generous with their money if the gift is right.
Encourage higher gift card sales by combining 3 or 4 services into a BEAUTY DAY specially priced at 25% off for a limited time near your important “Eves”.
Create in-salon signage to let your clients know what gift packages are available.
Online packages and gift certificates help you work smarter, not harder and can add thousands of dollars to your bottom line.
Try on a Ready-To-Wear Salon Marketing System™ from BeautyMark Marketing
Are you tired and frustrated of trying to promote your salon? Are you missing marketing opportunities because you simply don’t have the time to do it all? Why not let the professionals at BeautyMark Marketing do the work for you? Our pre-made campaigns feature fresh promotional offers with a catchy headline driven approach, high-end imagery and an editorial look and feel.
Here is how it works:
1) Simply choose the Ready-To-Wear Package that best suites your salon’s needs
2) Subscribe to get an ENTIRE YEAR of SALON MARKETING
3) Opt in to your choice of up to 12 campaigns per year
4) Custom offers available – enjoy complete flexibility with customized promotion verbiage
5) YOUR salon logo and contact information on every campaign – Makes it your own!
6) One consistent promotion both online and in-store
Ready-To-Wear Salon Marketing System™ Packages
Flutter – Email Marketing Services
$99 a month subscription
• Bi-Monthly Current Promotion Email
Fly – Online Marketing Services
$199 a month subscription
• Bi-Monthly Current Promotion Email
• Bi-Monthly Facebook Graphic Posts
• Bi-Monthly Twitter Posts
• Homepage Banner (custom-sized)
Soar – Online and In-Store Deluxe Marketing Services
$399 a month subscription
• Bi-Monthly Promotion Email
• Bi-Monthly Facebook Graphic Posts
• Bi-Monthly Twitter Posts
• Homepage Banner (custom-sized)
• Window Cling Salon Signage (custom-sized)*
• Mirror Talker In-Salon Signage*
• Double-Sided A Frame or Sidewalk Signage*
• Bounce-Back or Direct Mail Promotion Card*
*Denotes items that incur printing costs in addition to design/consulting service
ABOUT US:
With over 20 years of experience in the hair and beauty industry, BeautyMark Marketing’s expert team has the insight required to understand the challenges a salon business owner faces day-to-day and the vision to foresee stunning solutions and set marketing plans in motion to greatly improve your profitability and brand awareness. Services include
* Salon Brand Development
* Ready-To-Wear Salon Marketing Solutions
* Premium Email Marketing
* Salon Custom Marketing Collateral
* Social Media and Beauty Blogging Services
* Premium Web Design & Development
Our expertise and knowledge founded on experience allows us to deliver creative solutions proven to succeed. Our co-branding efforts include some of the most well regarded brands in the industry including Aveda, Pureology, Bumble & bumble, Redken, L’Oréal, Moroccanoil, Matrix Biolage, and Kérastase.
For more information: Call 805.550.7093 or drop us an email at kierna@beautymarkmarketing.com
