The Difference Between a Salon Logo and a Salon Brand

A salon logo is:

the representation of your business in its simplest form
the emblem or mascot of the business
the foremost element that triggers the feelings of consumers
critical for an organization to be recognizable a trademark

A salon identity is:

The complete package of brand elements that work together and create the impression or essence that customers come in contact with. This includes the logo, wordmark, font specifications, palettes, and patterns.

A salon brand is:

a concept, not a concrete object
the foundation of your entire marketing framework
the emotional and psychological relationship between a company and consumers
what people think and feel when they experience your company (the essence).

BeautyMark is currently accepting brand ID projects.We take your personality, your business, your audience, and your style into consideration throughout the design process. We take every little detail into consideration because we want you to LOVE IT.

The Brand Makeover or Brand ID Package is a complete design solution for your business. You will receive a kit of elements ready for use in print or web, as well as a guide to fonts and colors.