3 Reasons Your Salon or Spa Should Be Blogging


Most likely your spa or salon has some sort of online presence, and an informative website your clients can retrieve basic information about you from. However, have you ever thought about showcasing your expertise in wellness and beauty by starting a blog for your spa? Studies show businesses that blog four times per month generate 70% more leads than companies that don’t have a blog!

If that wasn’t reason enough- here are 3 more great reasons your salon should be consistently blogging:

1. A Blog Keeps Your Clients Engaged Between Visits

Chances are, you don’t see your regular customers in your salon every day. However, this doesn’t mean you can’t keep them engaged in between visits. A blog is a great way to keep the connection strong between you and your clients, and keep you on their radar. Blogging can be quick and easy. Blog about things you know and feel strongly about- such as hair styling tips, helpful hints on skincare, ways to avoid split ends, etc. Not only will these posts keep your clients returning to your website, they will show that you care about your business and take it seriously. Keeping your blog content fresh and relevant will turn your loyal customers into loyal readers- which also means they are just one click away from scheduling their next appointment.

2. A Blog Showcases You As An Industry Expert 

A professional, routinely updated blog filled with valuable information within your industry is a great way to present yourself as an expert in your field. Write blog content that serves a purpose and shows off your knowledge. If you aren’t sure where to start, “How-To” posts are a great and easy way to do just that.

3. A Blog Gives Your Business Personality 

Business websites tend to be pretty cut and dry. They typically include information such as your location, hours of operations, and appointment booking. And although your salon’s website is probably professional and functional- let’s face it, that type of information can bit a bit boring. A blog is a great way to give your business personality and easily brand yourself. Try humanizing your business website by blogging personal stories, tips and photos. Consumers love connecting with the “real” person behind the business or computer, and a blog is the perfect way to do that.

We hope these tips encourage your salon to actively blog. Need to blog but just don’t have the time? No problem, let BeautyMark do it for you! We research, write posts of up to 500 words, and source and procure associated imagery. Paid blogging is a “2 step punch”. After a blog article is written, someone actually has to post and spread it across all social media networks. The second step of paid blogging is to “spread the buzz”. We have to get the posts out there on Facebook, Twitter et al and let the world know the posts exist! BeautyMark’s social-media-savvy team spreads your buzz and “socialize” the blog posts.

BeautyMark offers blogging services on a contractual basis, give us a call. We would love to hear from you!

Xo, BeautyMark