A successful salon social media strategy begins with the #1 goal of attracting new clients. Here are the 4 most powerful post types for beauty pros that connect with the potential guests and build trust.

Before and After Photos

When a potential client is looking on Instagram or Facebook to book beauty services, she wants to see clear and close-up photos of the services you provide. As a beauty service business, the MOST important content to post is photos of your work. Your audience needs to see the transformation so get your team into the practice of taking, not only after photos but before photos as well. A great way to make this happen is to include ten additional minutes of appointment time.

Pro Tip: Showing photos of your work should be limited to 2 posts per week. Do not limit yourself by only posting hair or lashes – there is so much more to your business to share.

Make Booking Paramount

Make it SIMPLE for guests to access your booking calendar by including the URL in your Instagram and Facebook bios. By integrating appointment booking into your social media, both potential and existing clients can schedule an appointment from anywhere at any time. Make sure it is prominently called out in the bio.

Share Client Reviews

As a beauty pro, client reviews and testimonials are key. Each time you get a review from Google My Business or your Facebook page take a quick screenshot and save them in a folder on your desktop. Present these screenshots on a clean background, or create branded graphic reviews in Canva, and post them to your beauty business social media feed. This leads to trust and loyalty. If you don’t have many reviews yet, ask your most loyal clients to write a review for you on Google My Business or Facebook.

Pro Tip: Did you know that Phorest salon software requests client reviews after each client appointment? I have seen salon owners see 70% of clients leave a review. This is the easiest way to keep your Google My Business fresh and the more reviews your business receives, the better!

Images of Salon Environment

Potential clients want to see the “inside” of your salon, so make sure your social media feed includes images of your salon interior space, as well as outside view images. If they can see your establishment and view how beautiful, quaint, or whimsical your salon space is a potential client will be more likely to book an online appointment.

Pro Tip: BeautyMark recommends hiring a photographer to get a catalog of images of your salon environment to use on your feed, as well as an entire “shot list” of images that will feed you content for months, if not years, to come.