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In North America Mother’s Day is one of the biggest “gift-giving” holidays of the year. Salons are the perfect business to benefit from crafting Mother’s Day Packages. Remind guests that gift cards, service packages, and pampering products make memorable gifts for moms. Implement these 6 Mother’s Day marketing ideas to rock your salon’s revenue this May.
Divide up your service and product selections for all budgets, and provide package options in different amounts to cover all budget types. Pre-packaged bundles of services and retail make checkout a breeze.
Did you know that the most popular time for Mother’s Day gift card sales is Mother’s Day “eve”? Make sure purchasing gift certificates in person and from your website is easy. You should have both print and email delivery options available. Gift cards can be a big money-making opportunity for salons if panicked gift-givers can access your salon’s website and purchase a thoughtful gift.
Promote gift card sales in the weeks leading up to Mother’s Day. A “Buy One, Get One Free” gift card special is the perfect solution for easy gift-giving:
Spend $100 and receive a $25 gift card good for salon services (give or keep for yourself).
Spend $150 and receive a $50 gift card good for salon services (give or keep for yourself).
Spend $200 and receive a $75 gift card good for salon services (give or keep for yourself).
Spend $250 and receive a $100 gift card good for salon services (give or keep for yourself).
Tip of the Trade:
Everyone likes a gift card, but sometimes it’s hard to make it look like a thoughtful and clever present. At the very least you need an attractive gift card presentation. This should reflect your salon brand and have a high-quality and contemporary appearance. For larger gift card purchases a bespoke branded box is more fitting.
So many hair and beauty salons present cheap-looking gift cards which proudly boast $150 on them. If a guest is spending $75 + on a present – it needs to look and feel special! This is not where you “go cheap”. Creating a beautiful Gift Card Presentation is an investment in your business and the way guests perceive your business.
Remember that men purchase a significant portion of Mother’s Day gifts overall, put your Mother’s Day campaign in the windows in the form of posters to get walk-by traffic to walk in. Market directly to men with a “stressed to the max wife” Mother’s Day hair or spa package.
Promote your salon or spa Mother’s Day specials on all marketing channels including social media, website, and “in-store”.
1) Update the salon website to include your Mother’s Day promotion
2) Post Mother’s Day promotions on all social media channels.
3) Create Mother’s Day promotional signage for windows and mirror talkers for individual stations.
4) Create scripts for staff to help them start the conversation about Mother’s Day behind the chair or at the point of purchase
Send out an e-mail campaign announcing your Mother’s Day gift options. Remember that most sales for Mother’s Day will be at the last minute. Promote your salon or spa’s Mother’s Day packages or gift cards as perfect “last minute” gift options.
Run your campaign like this:
Email 1: May 1 – Mother’s Day Campaign Launch
Email 2: May 7 – Offer Reminder
Email 3: May 10 – Only 3 Days Left!
Email 4: May 13 – Last 24 Hours > Last Minute Gifts = Gift Cards
A great way to lead up to Mother’s Day on Social Media is with a week of Giveaways. “A week of appreciation, celebrating the mother in your life” is a great way to create buzz and generate engagement on social media platforms.
Sunday – Gift Basket Giveaway Announcement with Entry Details
Monday – Retail Product Giveaway
Tuesday – Retail Product Giveaway
Wednesday – Gift Card Giveaway
Thursday – Reshare Mothers Day Basket Giveaway
Friday – Retail Product Giveaway
Saturday – Gift Card Giveaway
Sunday (Mother’s Day) – Announce the Winner of the Gift Basket
Marketing studies tell us that Mother’s Day spending peaks in the week between the 1st and the 8th of May, so make sure to implement your Mother’s Day campaign as soon as possible. Make this year’s Mother’s Day the most successful one yet, and attract the right consumers to your salon for their gift-giving needs.
Your local digital marketing agency is not equipped to cater to the specialized needs of beauty businesses. If you head to a generalized marketing agency, you’ll spend most of your time explaining how your business works, rather than strategizing your next marketing campaign. With BeautyMark Marketing, you’ll be working with industry experts who truly understand your business at every level. Contact Beautymark today to discuss your marketing needs or head to our Digital Marketing Services page for more information.
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