Is DIY vs DFY digital marketing hindering your business? The 2 biggest advantages of “done for you” services are 1) a professional digital online presence that makes your business stand out from the competition and 2) freed up time. When you outsource marketing services you get the time back to focus on your business rather than being a part-time marketer. You could go on more long day weekends or spend more time with the family. By hiring a marketing agency you can do what you want with the time it will save you.
Are you considering moving from DIY to DFY digital marketing for your beauty business?
DIY SAVES $$$
The benefit of DIY digital marketing is that you save money you would otherwise pay a freelancer or marketing agency. The barometer is how established your beauty business is. If you have the resources and value your time, you may want to pursue Done For You services. If you are still a micro or start-up beauty boss, you may have to stay with DIY services until you have the budget to outsource your marketing services.
WHAT ARE “DONE FOR YOU” DIGITAL MARKETING SERVICES?
Get DFY marketing and remove the headache of doing everything yourself. Focus the time saved on being a part-time marketer on other aspects of growing your business, or spend more time on vacation and with family.
WHAT IS YOUR CURRENT DIGITAL MARKETING STRATEGY?
If you’re like many salon owners, you’re struggling to maintain the digital presence you want. Maybe you’re trying to take everything on in-house, but you’re too busy with other elements of running your business to keep posting on social media. Or you might be working with a generic marketing agency that just doesn’t truly understand your business or your audience. Yet, digital marketing is simply too important to let slide.
Gone are the days in which word-of-mouth recommendations will put enough clients in chairs to grow your business. You need a polished, cohesive marketing strategy to raise awareness of your business and get appointments booked. We can help you do just that. Our approach is uniquely catered to beauty businesses. Our team brings decades of industry experience to the table, and it’s our passion to help salons like yours thrive.
SOCIAL MEDIA IS TAILOR-MADE FOR THE SALON INDUSTRY
Social media is a marketing tool that’s tailor-made for the salon industry. Visual platforms like Pinterest, Instagram, and Facebook are the perfect place to show off what your stylists can do. However, it’s not enough to simply post pictures every now and then. You need a methodical social media management approach that captures your brand messaging with the right imagery, captions, and hashtags. Consistency is also key—you need to create stories and post often to keep your followers engaged and excited about your brand.
TIRED OF RUNNING YOUR OWN SOCIAL MEDIA STRATEGY?
Is DIY marketing hindering your business growth? There’s no shortage of agencies out there providing digital marketing services, but that doesn’t mean you should leave your marketing strategy up to just any local agency. In the beauty industry, consumers are used to a high-end approach that’s supported by a wealth of market research to create immersive brand experiences. So, you need a digital marketing provider that can help you reach that level.
DONE FOR YOU DIGITAL MARKETING SERVICES
WHY CHOOSE US?
BeautyMark Marketing is raising the bar in the salon industry, serving clients throughout the U.S. with marketing strategies that attract dream clients and fill appointment books.
Instead of handling your salon marketing efforts in-house, let BeautyMark act as your marketing director. We will administer salon promotions across all digital platforms on your salon’s behalf.
WE OFFER MULTI-CHANNEL MARKETING
Multi-channel marketing is a method of marketing that utilizes a combination of direct and indirect promotional and communication channels to interact with customers. Marketing your brand across various channels enables you to increase your presence and brand awareness, and expand your reach to a variety of audiences.
– Social Media (Facebook, Instagram, and Pinterest)
– Email Marketing (Weekly or Monthly)
– Blogging/Content Marketing
– Social Ads (Facebook and Instagram)
“Mult-channel marketing is a triple-hit threat.
Attract new clients
Increase the visit frequency of current clients,
and Bring back existing clients”
We Focus on Seasons and Public Holidays
Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round.
We Maximize Your Return on Investment
Clients are acquired, engaged, and maintained through marketing. The cost of cultivating a client is minimal if compared to the potential annual revenue generated per client ($1000 – $2000 on average).
We utilize call-to-action campaigns implemented across multi-channels to get both current and potential clients to act = a combined return on investment of:
1) Reinvigorated otherwise disengaged clients
2) Increased visit frequency of current clients
3) Cross-selling services
4) Adding 3 – 15 new clients per month
5) An overall boost in your salon marketing response rate
We Implement Value-Added Offers:
The best offers are those that add value without a lot of costs. Our campaigns feature low-cost, value-added offers. BeautyMark implements a combination of strategic styles and promotional methods including; maximizing calendar (both seasonal & holiday), special packages, up-sell and cross-sell, add-on services, friend referrals, encouraging gift card sales, bonus treatment, and limited-time offers.
We Have Beauty Industry Expertise:
Tired of having to educate your marketing agency on your beauty business? We are salon industry specialists, and our beauty business expertise allows us to mix business with pretty.
Why Are We Different From Other Marketing Services Providers?
We Are Salon And Beauty Marketing Specialists.
We “Get” Beauty.
We Use Editorial Design & Styling
Benefit from gorgeous editorial design and styling, modern graphics and type, and on-trend color palettes and themes. We have our pulse on everything design so that your brand stands out.
We Write Captivating Copy
Our headline-driven approach gets read and responded to. We give your promotions personality through tongue-in-cheek headlines, catchy tag lines, and fresh service offerings to match your brand.
We Use High-End Imagery
Client-curated photography is best but when necessary our campaigns feature premium stock photography sourced from the best stock photography sources.
We Handle Everything
Attract and engage new clients with DONE FOR YOU digital marketing services. Let us handle everything – and leave you free to run your business.
Digital marketing keeps us in touch with guests, builds strong client relationships, and attracts new customers – it’s also extremely time-consuming and difficult to do well. Getting the right voice message and content is key.
Why Choose Us?
Why choose BeautyMark for your salon’s digital marketing? BeautyMark specializes in beauty business marketing. Learn more BeautyMark Digital Marketing Services or you can Schedule a Chat with Me here and make sure to follow our blog HERE for weekly tips on salon marketing tips
Need Help With A Marketing Plan?
Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year
Get our Free Beauty Business Calendar here