The Trust Funnel: A Client’s Journey Into Your Chair

the trust funnel a client's journey into your chair

How does your beauty business find new clients? Have you ever asked yourself how your clients (your tribe) find their way into your chair? Figuring out your salon’s customer journey is the key to attracting an endless stream of similar clients to your salon. The Trust Funnel is a client’s journey to your chair. I […]

How to Attract New Clients to Your Salon

how to attract new clients to your salon

Arguably the biggest challenge in the beauty industry is finding new clients. It’s a constant effort to keep your appointment books full and the business flowing. To be successful in the hair and beauty industry, you need to learn how to attract a steady stream of new clients to your salon. Find your tribe. Stop […]

8 Steps to Run Full-Hearted Promotions

8 steps to run full hearted promotions

Ask yourself honestly. Do you run full-hearted promotions? Poor execution is usually to blame for marketing promotions not meeting expectations. Many salons run campaigns with the goal to bring in new clientele, but the opportunity to turn the “promotional guest” into a loyal client is lost. Read more to find out the 8 steps to […]

The Prerequisites to Running Social Ads

the prerequisites to running social ads

As a provider of DFY Social Ads + Ad Monthly Management services, BeautyMark Marketing specializes in crafting ads that increase brand awareness and acquire new salon guests. There is a very specified “formula” to running good Social Ads, the most essential factor is a professionally designed salon brand and website. First impressions count BIG TIME […]

Keep Them Coming Back This Summer

keep them coming back this summer

Slow summer worries? Pick up the pace with these tips to connect with clients and keep them coming back all summer long. PRE-BOOK & BOOK-END APPOINTMENTS AROUND VACATION SCHEDULES So often we make clients book around our schedules – on the days that we’re in and when we don’t have other appointments on the books. […]

Top 15 Marketing Ideas to Build a Solid Clientele

Marketing Ideas to Build a Solid Clientele

Salons are everywhere, and in an over-saturated market, it is doubly important to understand how to differentiate your salon to attract new clients. Here are the top 15 salon marketing ideas to build a solid clientele and a solid business future. 1. Online Booking. Want to boost sales and increase productivity by more than 40%? […]

DIY 2021 Marketing Planner

DIY 2021 Marketing Planner

Need marketing help but on a budget? Plan ahead with our DIY 2021 Marketing Planner. Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ commences with a Set The Stage section that includes a beauty-specific Marketing Guide, […]

Top 15 Salon Marketing Ideas for 2020

top fifteen salon marketing ideas for 2020

In an over-saturated market, salons need to stand out and attract fashion-savvy clients In the business of beauty the bar is set high. Salons are everywhere, and it is important to understand how to differentiate yourself to attract clients. Here are the top 15 salon marketing ideas for 2020 to help you develop a solid […]