DIY 2021 Marketing Planner

Need marketing help but on a budget? Plan ahead with our DIY 2021 Marketing Planner. Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ commences with a Set The Stage section that includes a beauty-specific Marketing Guide, Ready-To-Use 12 Month Calendar, and Promotion Planner.

Ready-to-use 12 Month Marketing Calendar

✔️Calendar dates and events to promote throughout the year

Marketing Guide

✔️evaluate the past 12 months

✔️decide your business strategy

✔️determine a marketing budget

How to Plan Promotions

✔️marketing channels checklist

✔️monthly promotions

✔️merchandising

✔️events

Learn more about Beauty of a Book here

January

Plan Ahead

Start to fill 2021 books in December

How to maximize client return rate + visit frequency

February

Tips to maximize Valentine’s Day sales

March

Clever March marketing incentives

April

Tips to grow prom season business

Spring equinox

Flourish this spring

Here Comes the Brides

Tips to Grow the profitable niche of wedding and bridal business

May

The ultimate business guide for Mother’s Day

June

Plan the daddy of all Father’s Day promotions

July

Swing into Summer
How to launch hot promotions

September

Rake ‘em in this Fall

Tips to grow your back-to-school and Fall season

October

Halloween Boo-sters

Magical Halloween merchandising and promotions

November

Get Into the Black

Kick-off Black Friday with a gift card strategy

December

Put a Little Merry in Your Marketing

Holiday Marketing and merchandising

Written expressly for SALON OWNER • SPA OWNER • STYLIST • ESTHETICIAN • MANAGERS • MUA • NAIL TECH

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