Beauty Digital Marketing: Strategies to Grow Your Biz Online

📲 Beauty Digital Marketing: How to Grow Your Beauty Business Online Beauty digital marketing is no longer optional—it’s essential. Whether you run a salon, spa, or indie beauty brand, your clients are online, and your business should be too. If your digital presence is feeling more “meh” than magnetic, don’t worry—we’re about to fix that. […]
The Beauty Boss Contingency Plan

The beauty boss contingency plan finds new ways of generating revenue and new ways of staying engaged with loyal clients. The most important tip is to stay positive and focus on what you can control, not what you can’t. 1. Reschedule for Retention Check-in with every single client you can via text, email, or phone […]
Get Discovered in 2020 with a Hashtag Strategy

Are you using hashtags as a part of your marketing strategy? Get Discovered in 2020 with a Hashtag Strategy. Utilizing hashtags gives your content yet another way to be discovered by a new audience. Think of hashtags as keywords that attract dream clients to your business. Hashtags are not just for Instagram anymore, use them […]
Dote on Dads to Grow Grooming Services Business

Dote on Dads to grow the grooming services business. For some beauty businesses, June signals the beginning of slower summer months. Kick-off June with a Father’s Day Campaign, may not be as big as Mother’s Day but it carries some definite marketing swagger. Most sales for Father’s Day will be at the last minute, making […]
How to Turn New Guests Into Repeat Clients

Do you find that most of your salon or spa clients are regulars or “one-offs”? How do you convert more of those one-time-only clients into regular guests? Get them connected! Not sure how to get connected? Here are some strategies on how to turn new guests into repeat clients. Build Email List Get the email […]
June Focus: Dote on Dads

For some beauty businesses, June signals the beginning of slower summer months. Kick off June with a Father’s Day Campaign, it may not be as big as Mother’s Day but it carries some definite marketing swagger. Most sales for Father’s Day will be at the last minute, making it the perfect pre-summer promotion. This June […]
How to Turn New Salon Clients Into Repeat Salon Guests

Do you find that most of your salon or spa clients are regulars or “one-offs”? How do you convert more of those one-time-only clients into regular guests? Get them connected! The key is to stay connected – here are some ideas on how to turn new salon clients into repeat salon guests. Build Email List […]